May 25, 2015

Labor Day Sale: Azalea

This weekend, you’ll find men’s and women’s apparel from labels such as Ben Sherman, Nudie and Built By Wendy on sale for up to 75 percent off at Hayes Valley boutique Azalea.

More San Francisco shopping deals

Party Seen: What I Wore’s Jessica Quirk Fetes Book at Azalea

The crowd that turned out to the party inside Hayes Valley's Azalea was dressed to impress and ready to sip, shop and socialize.

San Francisco’s young, stylish blogging set was on the scene for a recent release party at Azalea boutique hosted by personalized sales site Shop It To Me in honor of the new style manual from What I Wore blogger Jessica Quirk, out this month from Ballantine Books.

Combining the colorful illustrations Quirk often features online alongside extra musings, What I Wore: Four Seasons, One Closet, Endless Recipes for Personal Style guides readers to real wardrobe ideas and inspiration for every kind of weather.

During the recent event, guests filled the store to munch on miniature cupcakes and sip the night’s custom cocktail, The Shopaholic, while browsing new merchandise from labels such as Piko 1988, Acne and Madison Harding. Mannequins placed around the store featured enviable ensembles that were raffled off at the end of the night.

The newly published Quirk dazzled in a spaghetti strap Kate Spade dress as she signed copies and spoke to fans of her daily Tumblr blog, now reinvented in 144 glossy pages.

Guests lingered until well after the party’s designated end of 9 p.m. Among those spotted were Natalie Goel of Like Fresh Laundry, Laura Ellner of On the Racks, Jennie Lodge of Jennie Going West, Alison Messinger of Eclectic a la Mode, Adelle McElveen of FashionistaLab, the team, StyleNik‘s Kristen Philipkoski and Urban Daddy’s Sarah Sung.

Jessica Quirk talks with fans.


Attendees shopped with cocktails in hand

GlitterGuide's Taylor and Alicia with Quirk's What I Wore book

One of the outfits raffled at the end of the night.

Photography courtesy of Lindsay Harte

More San Francisco fashion events

Smarty Pants: Recycle Your Denim


Recycle old denim, save on new denim. Sounds like a plan to us. You’ve got until the end of the month to take advantage of this promo from Azalea, a Hayes Valley boutique where we’re always happy to get lost in the racks.

Sunday is for Socializing


Why limit your social meandering to Friday and Saturday nights when you can stretch it on into Sunday, too?

If that sounds like a plan, pop into Azalea on the afternoon of the 24th to score deals on both the men’s and women’s collections, as well as an additional 5 percent off when you RSVP in advance.

More upcoming local fashion and shopping events

Om Apparel Launches Tonight at Azalea


Head to Azalea boutique in Hayes Valley tonight for the Om Apparel Launch Party.

Looking for more fab fashion events? Do the right thing and check the SF Indie Fashion Calendar….