The crowd that turned out to the party inside Hayes Valley's Azalea was dressed to impress and ready to sip, shop and socialize.

San Francisco’s young, stylish blogging set was on the scene for a recent release party at Azalea boutique hosted by personalized sales site Shop It To Me in honor of the new style manual from What I Wore blogger Jessica Quirk, out this month from Ballantine Books.

Combining the colorful illustrations Quirk often features online alongside extra musings, What I Wore: Four Seasons, One Closet, Endless Recipes for Personal Style guides readers to real wardrobe ideas and inspiration for every kind of weather.

During the recent event, guests filled the store to munch on miniature cupcakes and sip the night’s custom cocktail, The Shopaholic, while browsing new merchandise from labels such as Piko 1988, Acne and Madison Harding. Mannequins placed around the store featured enviable ensembles that were raffled off at the end of the night.

The newly published Quirk dazzled in a spaghetti strap Kate Spade dress as she signed copies and spoke to fans of her daily Tumblr blog, now reinvented in 144 glossy pages.

Guests lingered until well after the party’s designated end of 9 p.m. Among those spotted were Natalie Goel of Like Fresh Laundry, Laura Ellner of On the Racks, Jennie Lodge of Jennie Going West, Alison Messinger of Eclectic a la Mode, Adelle McElveen of FashionistaLab, the Lookbook.nu team, StyleNik‘s Kristen Philipkoski and Urban Daddy’s Sarah Sung.

Jessica Quirk talks with fans.

Attendees shopped with cocktails in hand

GlitterGuide's Taylor and Alicia with Quirk's What I Wore book

One of the outfits raffled at the end of the night.

Photography courtesy of Lindsay Harte

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