May 29, 2015

Now Available Online: Azadeh’s Pretty Peplums (+ More)

Longtime local label Azadeh announced the launch of a brand new web store this month packed with its namesake designer’s made-to-flatter women’s apparel. It’s pricey, yes. But the garments find their way on to many a well-heeled local’s wish list, thanks to their rep for great fit and more-than-just-a-season potential.

Exuding Azadeh style are the dresses shown above. Shoulder-skimming sleeves, feminine shapes and just enough detail to make them stand out from the crowd would be enough on their own, but the office-to-cocktail party potential maxes out the intrigue.

More San Francisco fashion news

Simply Thoughtful: Holiday Looks from Azadeh Couture




She may be best known for her deft use of lace and special occasion gowns, but that doesn’t mean San Francisco’s Azadeh Riaz, once a designer for the Royal Family of Saudi Arabia, shies away from versatile, functional pieces suitable for frequent wear.

Proof comes in the form of these easy-to-don Azadeh holiday styles, available at the longtime local label’s Union Square and Los Gatos retail showrooms. We love how the pieces shown here are simple enough to become a trusty staples, but carry just the right amount of thoughtful detailing to render each more than a see-it-everywhere basic. Note the Swarovski crystals on the black cocktail dress, the drapey sleeves of the top grey cashmere sweater and the festive pom-poms adorning the bottom cashmere sweater’s shoulder-hugging collar.

At $242 and up,  Azadeh’s holiday offerings will no doubt hold the most appeal for those willing to drop a little more on the contents of their closets, we dare say many will part with $295 for a go-anywhere LBD that not only stands out this holiday season, but easily carries into the next.

More local designers….