For this installment of the San Francisco Style Series, we turn to Alex and Amy of Refuses to Label. Fresh from an adventure to Southern California, the two San Francisco style mavens are back in the Bay with images and words from the Coachella music festival, held earlier this month. During the festival, the two oh-so-fashionable photographers captured images of each other and fellow concert-goers boasting personal style that reflects the SF Indie Fashion ethos and love for all things irreverent, independent, creative and visually appealing.

Coachella is Disneyland to modern hipster kids as we know them. From the music (Passion Pit, anyone?) to the sea of gladiator sandals and men in skinny cutoffs, it was easy to feel lost in an Urban Outfitters spring ad campaign. That is, until you look closer. These photos represent, to us, the unique relationship that can be created between adorner and garment when both are grounded in imagination and individuality. We chose the subjects based on the uniqueness and substance of the garments worn. Each of the people pictured had both a story to tell and personal hands-on involvement in creating what they chose to wear: a handmade feather headpiece, mother’s re-worked vintage, a tank dress torn to pieces by hand, sophisticated briefs under a sheer lace mini and graphic body art that compliments their panache. These particularly groovy kids all seem to get it: “come as you are, dressed as you are, dancing as you are.”

- Amy and Alex, Refuses To Label

Lace with briefs

All vintage

Handmade

Handmade headpiece

Simple. Chic. Comfortable.

Red never hurts.

Tattoos may hurt, but then you forget.

Amy

Alex

Photography by Alex Keenum and Amy Soderlind

More from the San Francisco style series…