May 29, 2015

Nice Call: Camp Couture’s Recycled Phone Book Dress

Putting phone books to good use this summer were students in The Camp Couture, a summer sewing camp program for kids, teens and adults taught by San Francisco designer Alexandria von Bromssen. [Read more...]

Runway Recap: Black V Fashion Show


If ever there was a sign that the San Francisco fashion community is alive and well, Saturday night’s Black V fashion show was it. An impressive number of guests sleekly clad in black turned out for the showcase featuring Bacca Da Silva, Dcepcion, Alexandria Von Bromssen, Kaatje Design, Mike SG and Terrance Yu at downtown wine tasting venue Press Club.

With onlookers packed in three people deep in some places behind the 40-seat VIP section, the show produced by Halo Republic built on the one-hue theme it established earlier this year during winter White Party with a Memorial Day Weekend display of men’s and women’s apparel almost exclusively in black.

With black as the common thread throughout, the diversity of items shown was noteworthy: Puff-shouldered cocktail dresses and fitted men’s blazers by Bacca Da Silva contrasted with the moody casual separates for men from twin brothers Daniel and David Concepcion’s Dcepcion line, while Alexandria Von Bromssen’s women’s apparel mixed European minimalism with a healthy dose of underground vamp. Also in the mix were new, streamlined menswear pieces by Tamo Design and tailored menswear-inspired women’s jackets by Terrance Yu. Accessories by Kaatje Design and Mike SG brought yet more visual interest to the looks.

Follow San Francisco fashion shows with any regularity, and you’re probably well aware that shows run the gamut from the very homegrown and unabashedly amateurish to society events with high ticket prices in support of any number of local cultural institutions and civic groups. It’s rare to find an organized, well-produced show with a high turnout, sophisticated crowd, high-quality apparel, an appealing venue and free admission – and we’re glad to report that this event had all of the above.


Top and sequin skirt by Bacca Da Silva


Menswear by Dcepcion, adept at subtle details such as the side flap pocket shown here on a pair of slim men’s shorts.

[Read more...]

Just What the Doctor Ordered: Lovesick III

Alexey_gulenko_20100106_Alexandr-31-1Where will you be as Valentine’s Day 2010 draws to its inevitable conclusion? If you’re in love with local fashion, then true romance awaits at Sunday’s Lovesick III, a fashion event showcasing the work of local designers alongside musical entertainment a la DJ Irene Hernandez-Feiks and a live set by The Goldenhearts (get there at 7:30 p.m. for that), an art installation, a trunk sale, raffle goodness and even a kissing booth.

Launched by San Francisco designer Alexandria von Bromssen three years ago, the annual event draws together the City’s edgier, underground creators of apparel, lingerie and accessories. Sidling down the runway this year will be looks from Alexandria von Bromssen, Miss Velvet Cream, Richard Hallmarq, Miranda Caroligne, Kayo, Medium Reality, My Dirty Dishes, Jasmin Zorlu, Ghetto Goldilocks, Tamo Design, Gallerah and Invisible Hero, among others.

For a show held each year on the day devoted to love, it’s altogether fitting that the show itself is largely a labor of love.

“Everything that we’re doing is out of pocket. It’s our passion. It’s all that we have, and we don’t have big budgets,” says von Bromssen of the participants’ efforts to make the show a success.

As for the event name, it sums up a part of von Bromssen’s own experiences in matters of the heart.

“I love hard, and I tend to be lovesick,” she tells us.

Lovesick isn’t the only big event in von Bromssen’s world this week. She also just launched her label’s online store. Below, we offer you a visual sampling of what you’ll find in store with images culled from her past and current collections.





[Photography courtesy Alexandria von Bromssen]

More upcoming fashion events

All Hail to Gail


At last week’s Fashion Feud finals, we were pleased to see more audience members than ever turn out for the event. Between moments catching up with designers like Bacca Da Silva and Charlie B of Invisible Hero Industries, we had a fine time watching Alexandria Von Bromssen, Gail B. Shrive and Julia Meeks concoct wearable ensembles from Mood fabrics in only an hour.

By the time Shrive (above right, with model) was announced as winner, the crowd was in fine spirits, thanks to the convivial surroundings (and a few drinks from Mighty’s bar, of course).

– SF Indie Fashion Contributor Michelle Ruiz

Shrive followed her win last week up with a show on Friday at Supperclub. Below, a few images of her latest work:




[Photography: top images, Michelle Ruiz; bottom images, Amanda Graves]

Eff You, Recession


Our sentiments exactly….

Stop by Space Gallery tonight for the F**K the Recession, a group punk art exhibit and mini fashion show featuring the work of Alexandria von Bromssen and Invisible Hero Industries.

More upcoming fashion events….