May 21, 2012

Video: Spread on Marmalade’s San Francisco Style

For our very first (be gentle, please) SF Indie Fashion style video, we tapped Marmalade boutique owner Hope Schaffer-Colling to show us quick, easy tips for turning the basic jeans-and-tank uniform into cute, casual outfits worthy of work or play.

“This is the basic stuff everybody has in their closets,” Schaffer-Colling told us before the shoot at the Union Street shop.

The laid-back style shown here reflects what you’ll find in-store at this Cow Hollow go-to for current looks at affordable prices (almost everything in the shop is under $100).

Credits: video production, SF Indie Fashion; model, Lauren Forbes

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Video: Get Ready for the Man Up Pop-Up Shop

The Man-Up Menswear Pop-Up Shop arrives in San Francisco at the end of the month. In the meantime, the dudes behind the destination for guy’s clothing and accessories from such local sources as AB Fits, Paul’s Hat Works, Taylor Stitch, Unionmade Dry Goods and Beckel Canvas have put together this snazzy little video showcasing the Man Up ethos. Guys running around town in cool clothes, driving cool cars, with 70′s cop show tunes in the background like they’re involved in some kind of very stylish caper – that’s something we can certainly get behind.

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Video: Preview Bay Area’s Project Runway Hopefuls

When Project Runway returns this Thursday night on Lifetime, you’ll spot two Bay Area locals battling it out on the sartorial reality show’s seventh season.

Learn more about Oakland resident Amy Sarabi and San Francisco’s Jay Nicolas Sario in these two short videos showcasing their home and work life.

More videos on SF Indie Fashion….

What Nasty Gals Do For Fun

What do girls done up in Nasty Gal do for fun? Find out in the video lookbook from this Bay Area purveyor of new and vintage clothing and accessories with a wild streak.

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Sneak Peek: Bacca da Silva Spring 2010

It’s all about bold shoulders and bright hues for the ladies and preppy-meets-punk blazers for the boys in this video sneak peek of spring offerings from San Francisco designer Bacca da Silva.

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