May 30, 2015

Reader Exclusive: Attend VIP-Only Launch for Hlaska Women’s Collection

We’re partnering with Hlaska to offer SF Indie Fashion readers a special, exclusive treat: the chance to preview the style-savvy menswear label’s new handbags and apparel for women before they are available in stores during an invite-only launch party on Friday. Want in? Read on for the details.

It stands to reason that we’d be fans of Hlaska, a Burlingame company known for functional menswear and accessories with a subtly sleek, contemporary edge. Not only is the label launched in 2005 by Anthony Mazzei and Chad Hurley (you might also know him as co-founder of a little company called YouTube) locally-grown in the Bay Area, but it’s also committed to producing its garments and accessories in the United States. And the tech-friendly vibe of the men’s line doesn’t hurt. We are, after all, suckers for anything at intersection of fashion and technology.

The first items from the new Hlaska women’s collection arrive in stores this weekend and will be available online soon after, but we can do you one better: we’re offering a limited number of readers entry to the company’s invite-only launch party on Friday, April 15, at the Fillmore Street store. Attendees will be the first to have an opportunity to view and shop from the collection, which debuts with handbags, jackets and hoodies. The party also promises a chance to peruse new menswear items, enjoy food and drink, mingle with the Hlaska design team and co-founder Chard Hurley and learn what’s coming next from the label. Also, in honor of tax day, Hlaska will pay the sales tax on any purchases you make during the event.

Ready to go? Just tell us this one thing: “Who is the Hlaska woman?”

We’ll also take your answers via email at, Twitter, our Facebook page or in the comments section below.

Attendees will be notified by Thursday at the latest.

Need a hint? See below for a little more background on the company.


About Hlaska:
Co-founders Anthony Mazzei and Chad Hurley started Hlaska in 2005. Born out of a love for science and design, Hlaska combines elements of nature, science, architecture, and engineering to create luxury wallets, bags, menswear, and now womenswear. Each product is industrial designed with special attention paid to its inspirations and purpose. Using only the best materials, including Italian vegetable-dyed leather and custom metal hardware, Hlaska produces high quality and truly unique pieces. Staying true to Hlaska’s vision, all apparel is made in the USA, some even in Hlaska’s own Burlingame, California factory. Hlaska is bringing back honest American production, and Hlaska products are bringing in a new way of valuing science and luxury.

Sponsor Love: New Daisy’s Vintage Online Shop


Ah, Friday. A lovely day for good news. And here’s some for SF Indie Fashion readers: Daisy’s Vintage, one of our favorite sources for vintage dresses, has launched an online store stocked with retro-minded frocks we can’t wait to dig into for summer.

Previously only available during trunk shows and shopping events, the extensive inventory of 1970′s and 1980′s dresses from local vintage maven and Daisy’s Vintage founder Nancy Sepaher emphasizes flirty, feminine numbers in bright hues and patterns. Each has been carefully tweaked by Sepaher, who shortens hems and makes other simple alterations to ensure that each piece arrives with a modern fit.

Available in sizes small, medium and large, dresses are reasonably priced (most are $35-$55) and shown online with suggested measurements that help take some of the guesswork out of the online vintage shopping experience.

We highly recommend a spin around the site for more dresses like the ones you see here.




For more great vintage dresses from a local source, visit Daisy’s Vintage.

We’re Giving Away $100 in Yummie Tummie Shapewear


We always thought shapewear was a wee bit embarrassing. ‘Cause nothing kills the mood quite like a spandex tube the color of nude pantyhose suddenly arriving on the scene of what might otherwise have been the ramp-up to an evening of unbridled lurve.

So you can probably imagine that we were most intrigued by Yummie Tummie, a California-based company that puts some sexy in its shapewear. It’s no accident that we refer to “the sexy” at this juncture. Yummie Tummie founder and designer Heather Thompson, whom we had the pleasure of meeting a few weeks back while she was visiting the City by the Bay, spent several years working right alongside P. Diddy, the man we credit with popularizing “sexy” in its previously non-existent noun form.

But we digress, as often happens on a Friday. Back to the point. We dig Yummie Tummie’s approach to keeping the curves in check (hello, animal print), so we’re giving away a $100 credit to the online store to one SF Indie Fashion reader. To win, leave a comment in response to this post by midnight on May 8, 2009 (next Friday). We’ll randomly select one winner the following day. Good luck!

Sponsor Love: Michelle Obama Dresses from New Orleans


If you follow the First Lady and like her style, then we’re willing to wager you’ll be interested in The Obama Dress, an all-in-one site and online store where you can buy the most popular Michelle Obama dresses.

Featured here is the Tracy Reese lace kimono design that the First Lady donned for People magazine. The independent New Orleans-based company behind the dresses makes each one, so they’re able to charge about one-third of what you’d pay to purchase the official designer dresses off-the-rack.


Many of the dresses and outfits worn by the First Lady are tough (if not impossible) to find these days, so it’s sweet to see custom versions in one location.

Along with the Tracy Reese design shown here, you’ll also find the online store stocked with a custom version of the Michelle Obama dress from The View. We recommend a visit to the site to see all the dresses currently available and to vote on which Michelle Obama dress you’d like to see them make next.




[Photography by Louis Z]

Swag Bag: SF Indie Fashion Exclusive

questionmarkclipart2.jpgWe love Fridays, and we also love good deals on fashion finds from designers and companies we love. The two just seem to go together so nicely, don’t they?

For this week’s SF Indie Fashion Friday Exclusive, we are doing something a little different. Instead of promoting one company’s special offers, we are promoting ourselves. That’s our D.I.Y. spirit kicking in.

To do that, we’re giving away one bag full of sweet swag to an SF Indie Fashion reader. After all, free fashion goodies need not be the exclusive territory of industry peeps and journalists.

We won’t list the exact contents of the SF Indie Fashion swag bag here (that’s part of the fun), but we will tell you your spoils will consist of both indie and mainstream products from the Bay Area and beyond, including items from Bare Escentuals, Honeydew, Que Lastima, Uba Wear, Manic Trout, Borba Skin Care and more. Even if you don’t use the items yourself, just think of the holiday gifting and stocking-stuffer possibilities.

There’s only one swag bag to be had. Here’s how you can snag it:

1. Link to this post on your blog, Facebook or Myspace page or on another social networking site. Be sure to email editor (at) sfindiefashion (dot) com with a live link so we can see the post.

2. Include a link to this post in your newsletter. Be sure to put editor (at) sfindiefashion (dot) com on your mailing list, so we’ll have a copy of the newsletter.

3. Send an email to at least three friends with a link to this post in the body of the message. CC editor (at) sfindiefashion (dot) com on the email.

The contest will close at exactly 11:59 p.m. on Friday Nov. 21, 2008. SF Indie Fashion will use the old-fashioned hat method to randomly select the winner, who will be notified via email on Saturday Nov. 22, 2008.

Good luck!

Would you like to see your company’s products or services promoted in an SF Indie Fashion Friday Exclusive? Contact us using the official contact form to find out how.