October 24, 2014

What’s New in Old Oakland’s Popuphood

In the heart of Old Oakland, it’s time for a catch up session on the latest with Popuphood. New retailers Umamimart and McMullen recently joined the mix of independent shops, and the organization is offering other interested independent retailers an opportunity to apply to the expanding project through its web site. Read on for the details.

Here’s the lowdown: with the rise in popularity of pop-up retail, the idea of a mini neighborhood inspired by the concept presented a unique opportunity for a group of lucky retailers last fall.

Popuphood, an urban revitalization project and small business incubator, aims to draw foot traffic to the heart of Old Oakland while offering local artisans and merchants the opportunity to open temporary shops to present their work to the public.

When Popuphood debuted this past December, creators Alfonso Dominguez and Sarah Filley made it possible for a handful of independent retailers to try out the newly renovated retail spaces of Old Oakland for six months – completely rent-free. Opportunities to sign long term leases after the trial period made the opportunity even sweeter, and five out of eight retailers ended up signing leases. There were benefits to the surrounding community, as well. Along with bringing new energy to the streets, the shops are easily accessible via public transportation and BART, and are only a few short blocks from a handful of restaurants and bars.

The project has plans to expand to more neighborhoods and communities in the future and has created an online platform for interested businesses to get in touch: independent retailers interested in joining the eclectic mix of talent can apply online for their opportunity to connect with Old Oakland – or wherever the next popuphood lands.

More San Francisco fashion news…

 

Bonjour SF: French Fashion Tour

If you spot a silver Airstream trailer outside W hotel starting on Friday, you may want to venture inside. The touring French Fashion Tour vehicle will be visiting 10 U.S. cities in the coming weeks, and San Francisco is the first stop. Stocked with an array of up-and-coming French designers and products, the mobile showroom promises a glimpse of goods you won’t find everywhere in the States.

Among the merch on display is apparel and accessories from brands such as jewelry designers Corpus Christi, Appartement a Louer and Delphine-Charlotte Parmentier; men’s and womenswear brand Marchand Drapier; equestrian-inspired refined leather accessories by Guibert Paris; Royalties, the classic sock with a modern French twist made in France; accessories labels Maison F, Chapal, Atelier Mercadal; and Site Corot, manufacturer of Porcelain de Limoges.

The trailer’s stint in the City by the Bay ends Aug. 13, so vite, vite.

More San Francisco fashion news

Tomorrow: SF Secret Boutique Blowout

The San Francisco Secret Boutique Blowout sale is a secret no longer. Here are the details on where to go tomorrow to take advantage of a one-day sale with over 500 dresses, jackets, tops and more.

More San Francisco shopping

We Came, We Saw, We Shopped: All Vintage Everything ft. Fancy Fine & Mousevox

http://www.facebook.com/pages/DNA-designersartists-Pop-Up-Shop/183127738232

All Vintage Everything drew vintage shoppers to the Mission.

http://www.facebook.com/pages/DNA-designersartists-Pop-Up-Shop/183127738232

New Generation Vintage had a full collections of bags, shoes, jewelry, clothing on sale for the evening.

http://www.facebook.com/pages/DNA-designersartists-Pop-Up-Shop/183127738232

Myra Joloya & Lirany Vasquez, the lovely ladies behind DNA (designers+artists) Pop-up shop.

At the recent All Vintage Everything pop-up shop from DNA (designers+artists), shopping and vintage fans turned up at the Sub-Mission Gallery for the clothes, shoes, bags and jewelry from a roster of vendor hosted by local favorites Fancy Fine and Mousevox Vintage.

The Sub-Mission Gallery’s discreet, unsuspecting location was the perfect setting for the pop-up of 10 different Bay Area vendors selling a treasure trove of items.

I bee-lined past the bar in front for the racks and, while perusing one stocked with designer labels and then venturing to other vendor tables, I found a huge assortment of affordable, hand-picked thrifted sundresses, blouses, silk trousers and more.

The sweet selection of goods is no accident.

DNA founders, Myra Joloya & Lirany Vasquez explained:

“We love vintage clothing, and we curate each pop-up shop to host vendors that we are familiar with and like. San Francisco is a hub for some of the best vintage. This shop makes it easier for people to afford designer brands and recycle clothing.”

Didn’t make it this time around? The creative collective organizes four, seasonal pop-up shops a year: one for fall, winter, spring and summer. Stay up to date by visiting the DNA facebook page and continue on for more shots from the night:

http://www.facebook.com/pages/DNA-designersartists-Pop-Up-Shop/183127738232

A shopper with featured bloggers Ashley Ording of Fancy Fine and Rachel Combs of Mousevox

http://www.facebook.com/pages/DNA-designersartists-Pop-Up-Shop/183127738232

There was no shortage of leather bags and gorgeous hats at this pop-up.

http://www.facebook.com/pages/DNA-designersartists-Pop-Up-Shop/183127738232

Clothing and accessories varied in price from well-thrifted steals to designer gems such as this black and red Moschino blazer.

http://www.facebook.com/pages/DNA-designersartists-Pop-Up-Shop/183127738232

Sellers taking a break to chat about their vintage finds.

http://www.facebook.com/pages/DNA-designersartists-Pop-Up-Shop/183127738232

Keepsakes and jewelry displayed amongst racks of vintage clothing.

http://www.facebook.com/pages/DNA-designersartists-Pop-Up-Shop/183127738232

Fashion Blogger Isla Murray and Fancy Fine's Ording share a drink and a few laughs in between clothing racks.

More San Francisco shopping

Photography by Sara Iravani

Valentine’s Day Picks: Druzy Heart, Local Lips, Lovesick + More

Won’t you be our indie Valentine? From locally-made lipstick and sparkly heart jewelry to daring lingerie and fiery red pumps, we’ve got our eye on great gifts and local happenings sure to make your Valentine’s Day pop.

Hand-carved necklace by Lisa Nagel Design

Handmade by Lisa Nagel Design and available at San Francisco boutique Circle & Square, the Heart Carved Necklace ($60) does sparkle with a bohemian twist, thanks to a crystal druzzy agate on silver chain.

Lovesick 5 takes place on Valentine's Day at Mighty.

Billed as a Valentine’s Day event for “those who can’t commit to get committed,”  Lovesick 5 is also night of edgy local fashion from Alexandria von Bromssen, Jasmin Zorlu, Amy Fink, Tamo Design, Miranda Caroligne, Kathleen van der Spek, Rebecca Roman, Josie Adele, Benzo Couture, Velvet and Horns, Bradley D. Jordan and Danielle Pettee. There will also be a cash bar, trunk show, kissing booth, aura readings and a video installation. Take that, flowers and chocolate.

Put something locally-made on your lips with an Elizabeth Street Cosmetics Street Stick ($22). Even better: find your perfect color in person during Valentine’s Day Trunk Show & Moving Sale at Rare Device this weekend. Owner Kelly will be there with samples of her paraben-free lipsticks, glosses and balms.

Designed in San Francisco, the love-is-in-the-air red of the Peep-Toe Eel Skin Pumps by Paolo Shoes may be just the extra touch of impact your Valentine’s Day outfit needs.