July 31, 2014

Fall Looks from Saffron Rare Threads (+Q&A with Priya)

The Diya dress is flirty and feminine, but as comfy as a pair of sweats.

The versatile Eila dress features a figure flattering Chevron pattern.

The Palika trench offers a short take on a classic silhouette.

Fresh out with its fall collection and busy planning a fall cocktail party and fashion show to be held in San Francisco next week, Saffron Rare Threads is continuing to build on its rep as a Financial District haven for women seeking polished, professional, yet original apparel that’s made in San Francisco. We caught up with longtime local designer Priya Saraswati to discuss her label, inspired by the world’s most coveted spice.

Tell us about the fall collection photo shoot. Where was it shot and why did you choose the location? I wanted the San Francisco couple with a cute guy, very in love and very urban. When my photographer Billy Winters was previewing the collection, he saw the fabrics and decided on North Beach.

You’ve been designing your line since 2004. How has being in San Francisco helped develop the aesthetic of Saffon Rare Threads over the years? It has mostly influenced things like fabric choices or silhouettes. For example, we sold maxi dresses with sleeves this summer because there aren’t many opportunities here to wear a sun dress. Instead of doing long, wool coats, we’ll do a shorter, herringbone trench because it speaks more to our customer.

Speaking of your customer, how would you describe the Saffron Rare Threads woman? Our customer is (usually) a working professional woman, working moms, women who do not have a lot of time to go shopping. We have a personal relationship with our customers. Even on our buying trips, we have customers in mind. We’ll wonder about taking a chance on something and then list six customers off the top of our heads that would be into the style.

How has the brand changed and progressed over the years? When I first started out, I was doing really “matchy-matchy” suits and now that has turned into a cute pair of shorts and a matching vest that a girl will wear with tights, booties and a little chunky sweater. People are dressing more casually, and we have to accomodate that.

Any favorite pieces from the fall collection? The Eila dress is just a great piece. It’s a great print and will just work well on every body type. We carry sizes from XS to XL. I fit myself (an extra small), and we just go up from there. We want every customer to feel there is something here for them.

Want to see it for yourself? Stop by Saffron Rare Threads on Friday October 19th for the label’s fall cocktail party and fashion show. Check out the SF Indie Fashion Calendar for more info.

Photography by Billy Winters for Saffron Rare Threads

More San Francisco fashion designers….

Wood You Look: Sabi Collection’s Limited Edition Necklaces

We’re big believers in opposites attracting and more than a little in favor of bohemian earthiness mixed with a healthy dose of glam. So you’ll understand in an instant why we were taken in a glance by the Sabi Collection, a line of jewelery made by artist Jill McKeown using found wood pieces from specific locations and mixed with metals and chains.

Available at Circle & Square, necklaces ($70-$120) are available in series that carry the names of places where their materials were found. We’re especially enamored of the Bufalo 7, which hails from Buffalo, NY, for its clean shape and high-shine brass chain accent, as well as the dark imperfection of the Jersey Wood necklace and the glossy metallic sheen of the Boca Wood pendant.

A quietly luxe twist on the natural world, McKeown’s necklaces are the result of her science-meets-design background bolstered by degrees in both architecture and biology.

To view more of her work and scope fresh independent style by emerging artists and designers, visit Circle and Square online or in person at the Presidio Heights showroom (344 Presidio Ave., SF.).

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This sponsored style series brought to you by Circle & Square, a San Francisco boutique and showroom offering the best in independent design and accessories from designers and artisans around the globe.

Cow Hollow Calling: Fashionably Late

This week’s on-the-ground local boutique intel from ShopNear.me: Celebrate Fashion’s Night Out on Union Street. ShopNear.Me brings you to the most celebrated night of shopping with FASHIONABLY LATE on Thursday, Sept. 6, from 6 to 9 p.m. Step into Fall at participating boutiques in Cow Hollow for a night of fresh style, limited-time deals, bubbly and a fabulous night out. Be sure to RSVP on Facebook.

Keep your eye on this spot for more offers from the following participating shops:

BEGOOD CLOTHING [2127 Union @ Fillmore/Webster]

All socks, underwear, and tops will be 30% off (A Risky Business Promo that would make Tom Cruise proud!)CHLOE ROSE [1824 Union @ Laguna/Octavia]COVET BOUTIQUE [2042 Union @ Webster/Buchanan]
Complimentary wine and nibbles, as well as store wide savings and a FREE gift with any purchase over $35.

  • FAWN [3108 Fillmore @ Filbert/Pixley]
    Fawn will be having a trunk show with a local jewelry designer and a art gallery party.
  • LIV FASHION BOUTIQUE [3030 Fillmore @ Union/Filbert]
    Select styles at 50% off during the event and complimentary champagne!
  • MARMALADE [1843 Union @ Laguna/Octavia]
    25% off all regular priced items and an additional 10% off sale items, plus we’ll be offering personalized one on one style consultations and fittings
  • MY BOUDOIR LINGERIE [2285 Union @ Fillmore/Steiner]
    20% off your entire purchase for the evening
  • MY ROOMMATE’S CLOSET [3044 Fillmore @ Union/Filbert]
    A gift of Essie Nail Polish with every purchase
  • RGB SHOP+GALLERY [3024 Fillmore @ Union/Filbert]
    15% off your entire clothing/accessories purchase, DJ and complimentary beverages. Special gift with purchase, while supplies last.
  • SEAMS BOUTIQUE [1640 Union @ Gough/Franklin]
  • SIMPLY CHIC [3038 Fillmore @ Union/Filbert]

Follow all boutiques above with ShopNear.Me’s app! Available at the iTunes App Store:
http://itunes.apple.com/us/app/shopnear-me/id438622850

*Flyer Illustration by Briana Kranz

This post was created by SF Indie Fashion content partner ShopNearMe. ShopNear.me is the new style app for finding and buying amazing fashion from local boutiques near you. Download ShopNear.me app or visit ShopNear.me website to discover and shop local starting today!

New & Local in Ghirardelli Square: Jackson & Polk

Bringing yet more locally-designed style to Ghirardelli Square is new shop Jackson & Polk, the latest venture from Kristina De Pizzol, the longtime local designer of the Delilah Crown label and owner of whimsical emporium Gigi + Rose. Billed as the place to go for types who are “well-read with a sense of humor, stylish with an eye for comfort and modern with an appreciation for the past,” the shop features San Francisco landmarks on its walls and a mix of Bay Area-designed goods and well-known labels on its  racks.

It’s a notable arrival in an area heavily trafficked by tourists and a place for city dwellers and those from farther afield to hunt for apparel, accessories and gifts during their next trek to the Square. Stop in for Goorin Bros. hats, Chronicle books, Holga Cameras, kids’ items and apparel by TOMS, Nineteen47 and others.

Vital stats:

  • Who: Jackson & Polk
  • What: Store selling brands like Chronicle Books, Goorin Bros. hats, TOMS shoes, Nineteen47 brand tees, and Holga Cameras.
  • Where: Ghiradelli Square
  • When: Now! They opened August 10th.
  • How: Visit in person, online or call 415-765-9060

Photography courtesy of Ghirardelli Square

More San Francisco fashion news

Now Available Online: Azadeh’s Pretty Peplums (+ More)

Longtime local label Azadeh announced the launch of a brand new web store this month packed with its namesake designer’s made-to-flatter women’s apparel. It’s pricey, yes. But the garments find their way on to many a well-heeled local’s wish list, thanks to their rep for great fit and more-than-just-a-season potential.

Exuding Azadeh style are the dresses shown above. Shoulder-skimming sleeves, feminine shapes and just enough detail to make them stand out from the crowd would be enough on their own, but the office-to-cocktail party potential maxes out the intrigue.

More San Francisco fashion news