May 30, 2015

Martha Davis Spring-Summer 2015 Preview



Head to Hayes Valley this weekend to take a gander at the always-lovely latest from a San Francisco designer during the Martha Davis Spring Summer Preview.

Among the styles in the current collection are fringe-y handbags, low moccasin-inspired flats and a pair of wedge booties that will make you want to go West and fast.

Worth noting, for sure, regular prices start at $130 for the smallest bag.

Nails, Hair, Fashion: KaoVey’s Romantically Wired

A collision of local fashion, nail art, makeup madness and styling talent sums up the Romantically Wired editorial photo shoot from the FiDi’s Salon KaoVey. With avant garde nail creations courtesy of Wild Orchid Nails Studio’s Sindy Mark, fashion by Justin Jamison and Lana Shapiro’s makeup, the result is a heady mix of urban edge, fantasy and real grit.

Credits: Creative Director/Hair Artist, Kao Vey Saephanh of Salon KaoVey; Director/Nail Specialist, Sindy Mark of Wild Orchid Nails Studio; Photographer, Haleigh Tevini; Designer, Justin Jamison; Makeup Artist, Lana Shapiro; Wardrobe Stylist, Alex Floro; Models, Kao Vey Saephanh, Christina Louis, Sindy Mark, Justin Jamison, Lana Shapiro, Alex Floro and Haleigh Tevini at Salon KaoVey.

More San Francisco style.

Fall Looks from Saffron Rare Threads (+Q&A with Priya)

The Diya dress is flirty and feminine, but as comfy as a pair of sweats.

The versatile Eila dress features a figure flattering Chevron pattern.

The Palika trench offers a short take on a classic silhouette.

Fresh out with its fall collection and busy planning a fall cocktail party and fashion show to be held in San Francisco next week, Saffron Rare Threads is continuing to build on its rep as a Financial District haven for women seeking polished, professional, yet original apparel that’s made in San Francisco. We caught up with longtime local designer Priya Saraswati to discuss her label, inspired by the world’s most coveted spice.

Tell us about the fall collection photo shoot. Where was it shot and why did you choose the location? I wanted the San Francisco couple with a cute guy, very in love and very urban. When my photographer Billy Winters was previewing the collection, he saw the fabrics and decided on North Beach.

You’ve been designing your line since 2004. How has being in San Francisco helped develop the aesthetic of Saffon Rare Threads over the years? It has mostly influenced things like fabric choices or silhouettes. For example, we sold maxi dresses with sleeves this summer because there aren’t many opportunities here to wear a sun dress. Instead of doing long, wool coats, we’ll do a shorter, herringbone trench because it speaks more to our customer.

Speaking of your customer, how would you describe the Saffron Rare Threads woman? Our customer is (usually) a working professional woman, working moms, women who do not have a lot of time to go shopping. We have a personal relationship with our customers. Even on our buying trips, we have customers in mind. We’ll wonder about taking a chance on something and then list six customers off the top of our heads that would be into the style.

How has the brand changed and progressed over the years? When I first started out, I was doing really “matchy-matchy” suits and now that has turned into a cute pair of shorts and a matching vest that a girl will wear with tights, booties and a little chunky sweater. People are dressing more casually, and we have to accomodate that.

Any favorite pieces from the fall collection? The Eila dress is just a great piece. It’s a great print and will just work well on every body type. We carry sizes from XS to XL. I fit myself (an extra small), and we just go up from there. We want every customer to feel there is something here for them.

Want to see it for yourself? Stop by Saffron Rare Threads on Friday October 19th for the label’s fall cocktail party and fashion show. Check out the SF Indie Fashion Calendar for more info.

Photography by Billy Winters for Saffron Rare Threads

More San Francisco fashion designers….

Quick News: Modify Watches Goes Giant

Quick news: San Francisco-based wrist wear brand Modify Watches has launched a collection inspired by our precious Giants just in time for the Playoffs. The fun, affordable watches come in signature Giants colors: orange, black and white. Each features plate options from top players, including Tim Linceum and Brian Wilson, among others.

The quirky watches are available on the brand’s website.

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Runway Recap: SFFW 2012 Couture & Avant Garde

The final night of San Francisco Fashion Week 2012 featured designers with collections considered to be either couture or avant garde.

While the first two nights of San Francisco Fashion Week runway shows focused on emerging designers and ready-to-wear collections, the final night challenged the audience to see things differently by featuring labels considered either couture or avant garde in their aesthetic. Read on for our favorites from the show.

La Bete, a rebellious and sexy collection from Jennifer Ly, jump-started the evening with models artfully clad in gold chain head pieces and sometimes floor grazing, dramatic hooded garments that brought a certain ‘bad girl’ edge to the garments otherwise pleasantly ethereal silhouettes.

The spirit of couture was alive and well in Artful Gentleman‘s sleek custom menswear: done in sharp blues and plums, pieces were both bold, yet sophisticated and displayed high quality tailoring. Also eye-catching was the knitwear of Scott Ian Mcfarland, whose sweaters, tops, leggings and accessories for men and women were undeniably cozy and inviting to look at, but inventively avant garde in their patterns, textures and overall styling.

Below, some top shots from the night’s presentations. You can view the entire album on Facebook.

La Bete by Jennifer Ly

La Bete by Jennifer Ly

Artful Gentleman

Artful Gentleman

Artful Gentleman



Van Der Neer: The 11th Dimension

Van Der Neer: The 11th Dimension

Scott Ian McFarland

Scott Ian McFarland

Camelia Skikos

Camelia Skikos

Photography by Jennymay Villarete

More San Francisco fashion shows