May 23, 2015

Party Seen: Mira Mira DIY Nail Night

Nails were the name of the game at Mira Mira’s recent D.I.Y. Nail Ladies Night, hosted by fashion blogger Santina of StylebySantina and Parris and Kiri of local nail line Pams and Kim. Check out the all the fun that went down at Mira Mira.

Photography by Jennymay Villarete

More San Francisco fashion….

Party Seen: Free Dirt Apparel Launch Party

Free Dirt apparel on display for guests and newly anointed "Dirt Heads."

Party guest Michael Wasserman hams it up with the "Dirty Sanchez" T-shirt.

Local favorite Tnt Deejays helped the Dirt Heads shut the party down.

Party guests show off their Free Dirt hats on the dance floor.

This past Saturday North Beach played host as “dirtheads” flooded in for the launch of Free Dirt, a local brand with a healthy dose of in-your-face attitude celebrating the arrival of a new online store and men’s clothing line featuring brightly-colored jackets, hats and (it’s true) a t-shirt dubbed the Dirty Sanchez*. On the scene: friends, bloggers and photographers hitting the dance floor and downing mini tacos.

The Free Dirt Twitter feed was highlighted on the dance floor so partygoers could look for cues to throw up drawn-on finger mustaches for chances to win Free Dirt apparel. I tracked down designer Peter Vandendriesse to gain some additional insight into his dirt-y world:

Your clothing fits the high energy of your launch party. How do you describe the Free Dirt aesthetic?

All of our apparel features bright and clean designs influenced by the rural, gritty lifestyle. This matchup- rad meets rural – sets us apart from other brands and attracts the type of guy we hope to dress.

How did you come up with the name Free Dirt?

I founded the company a little over a year ago as a side project for my dirthead friends in Davis. These friends, who love to cause a ruckus, have a knack for making good natured people feel very uncomfortable. Their actions, and the sight of a “free dirt” sign on a long drive back from Vegas, are what sparked the brands creation.

Friends join Free Dirt designer and founder Peter Vandendriesse, who was sporting the Windsnapper jacket.

View the complete Free Dirt’s collection in the online shop.

Photography by Sara Iravani

*If we end up ranking in Google for this phrase, well, I guess that’s just gonna have to happen. A whole new readership awaits!

Runway Recap: Ginger Rubio Salon’s “The Hunt”

A model and party-goer smile for the camera

Looking for wildly inventive New Year’s Eve hair inspiration? Maybe you’ll pick up a few ideas from Ginger Rubio Salon‘s The Hunt fashion and hair event, held at DNA Lounge this fall. Channeling Little Red Riding Hood and Twilight, the model’s moody up-dos, “boho meets barbarian” men’s cuts, feathers, braids and exaggerated extensions were inspired by German forests, supple leather, utility, fantasy and history.

Party-goers packed the massive venue to its gills and danced to the beats of house DJs Adrian and Mysterious D while waiting for the unveiling of the Ginger Rubio crew’s transformation of the models waiting in the wings.

When they appeared, models with hair by the Ginger Rubio team and makeup by Nikole Elaine made their way down the runway sporting  smokey eyes and muted tones just as Mysterious D kicked up the beats on the ones and twos in time with the models on the stage. Hot on their heels were oohs and ahs from the audience and satisfaction from the stylists and curators backstage.

Below, a few more shots from this avant garde San Francisco style event.

A model working it on the runway

Backstage, a model shows off her Twilight-inspired hair

A model with a feathers and smokey eyes

Two models, backstage, show off the Ginger Rubio crew's skills

Smiling and happy for post-show success

Photography courtesy of Nathan Koch and Eric Stein

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Party Seen: Photobooth + Mira Mira + Rue Magazine

A bevy of gussied-up guys and gals turned out earlier this week for a party at Photobooth, a Mission spot specializing in old school cameras and photography portraits. Thanks to co-hosting by Rue magazine and boutique Mira Mira and ample chances to get snapped on the scene, the place was packed with fashion bloggers, media and shoppers digging into the 22nd Street store’s one-night pop up shop.

Among the many who turned up for the festivities were Refinery29‘s Katie Hintz-Zambrano and Klassy Goldberg, BrittandWhit, Apartment34, PoeticandChic, Poshmark, StyleNik, MissionCloset, The Styley, 7×7 magazine’s Allison McCarthy, Provocateur Media‘s Rena Ramirez, PR-gals-about-town Lindsey Stevens and Joanna Riedl, Savvy in San Francisco, LoLife, Nothing Broken, Jennie Going West, ShopSweetThings and many others.

Below a few pics from the night.

Poshmark's SF Indie Fashion's Lorraine Sanders, LyAnn Chhay, Kate Seward of The Styley

Refinery29 intern and contributor Klassy Goldberg, who never fails to impress us with looks that display her original, fresh take on current fashion.

ShopSweetThings' Jeanne Chan and husband

Stylenik's Kristin Philipkoski, Whitney of BrittandWhit and Shadi Saah

Instant snaps were handed out to guests, including this one of the author with Allison McCarthy of 7x7 magazine.

Mira of Mira Mira and LoLife's Lorissa May

Poshmark's Tracy Sun with Joanna Riedl

More San Francisco fashion

Photography courtesy SF Indie Fashion and Kurt Manley (images 2, 4, 6, 7)


Party Seen: Wildlife Works Fashion Collection Launch

Wildlife Works' Kukhanga Collection features 100 percent organic cotton and subtle prints inspired by traditional East African traditional apparel.

Fashion for a good cause drew many out on a recent Thursday night to Mission boutique Hangr16 for the re-launch of the Wildlife Works Fashion Collection, a line of organic cotton, carbon-neutral clothing for men, women and children that helps create jobs in rural Kenya. Along with its socially-responsible take on style, the clothing appeals with simple shapes, neutral hues and easy wearability.

“We’re a conservation company with a fashion line, and basically the whole premise is based on creating jobs,” Creative Director Joyce Hu tells us.

Best known for its REDD carbon offset program and accompanying sustainable wilderness conservation projects, Wildlife Works brought its fashion collection, first launched in 2001, back to consumers this fall after a two-year hiatus. The collection ($28-$68) includes basic t-shirts, hoodies and scarves with prints inspired by traditional East African textiles. Leading the creative team, Hu aims to bring a fresh and fashion-forward approach to the company’s apparel. Styles like the women’s Siri top, with a cropped length and dolman-esque sleeves, exhibit this new direction.

Up until last week, the collection was only available online in the company’s web shop, but a selection of Wildlife Works apparel will be available for purchase through the end of December at Hang16.

Celebrating that fact at the launch party, which featured a collection of stunning images shot on the Wildlife Works project site in Kenya by fashion photographer Peter Jones, were many local fashion heads and supporters of the San Francisco fashion industry, including fashion bloggers, designers, design students and members of the media. Spotted on the scene were gr.dano’s Brian Scheyer and Jill Giordano, Urban Daddy editor Sarah Sung, Eco Salon’s Sara Ost and Rowena Ritchie, The Fashionista Lab’s Adelle McElveen and many others. See below for more faces and names from the stylish crowd:

Wildlife Works Creative Director Joyce Hu (left) and Shop Sweet Things' Jeanne Chan

gr.dano's Brian Scheyer and Jill Giordano

San Francisco fashion bloggers Kim Stokes of J'Adore Couture, Adelle McElveen of The Fashionista Lab and Mission Closet's Elisabeth Carr

Sugarlips Lifestyle Tips blogger Jacyn Siebert with San Francisco designers Yugala Priti and Sarah Liller

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Photography courtesy of Id/Ego Photography and Peter Jones (images two and three) for Wildlife Works