September 22, 2014

Party Seen: Fiat Lux Snakeskin Kaleidoscope

Last week, San Francisco boutique Fiat Lux introduced a new collection of jewelry made using a found, rainbow-hued snakeskin by Oakland’s Hart Variations during a sweet little soiree. See what went down and who turned up below.

You’ll find more pics from the party on the SF Indie Fashion Facebook page.

Photography courtesy of Jennymay Villarete for SF Indie Fashion

Party Seen: Peoples Barber Shop Opening

The recent grand opening celebration for San Francisco’s Peoples Barber Shop drew a crowd decked out in 1920′s style worthy of its Prohibition-themed interiors. Read on for a look at the new Polk Street destination for straight razor shaves, hot towel treatments and quality haircuts.

Party Seen: Boutiika’s Wear SF Mixer at The Bold Italic

The author with Boutiika Founder Ruchika Kumar.(Photo courtesy of Boutiika)

Local love graces a wall at The Bold Italic.

As the lights went down in the city, the music was being turned up and drinks were being poured at the recent Wear SF Fashion Mixer thrown by San Francisco fashion startup Boutiika and The Bold Italic. Arriving fashionably late (is there any other way to arrive?) a stylish crowd came dressed to impress in cocktail attire.

The scene: over food and drinks, independent designers, boutique owners and bloggers networked and exchanged tales of their latest fashion endeavors. Getting to scope out the inside of The Bold Italic was also part of the fun. Assorted typewriters and clocks displaying times from all around the world were arranged on the walls, and a giant wooden San Francisco sign displayed just outside the doors is a permanent shout out to the city the online culture site covers on a daily basis.

Taking over another wall was a projection of Instagram photos taken by event goers throughout the evening. Whenever anyone took a picture, he or she could instantly upload it into the photo stream.

For the folks at The Bold Italic, the event was just an extension of what the pub tries to do everyday. As Chris Appelgren of The Bold Italic describes it, the events help to, “celebrate what makes SF uniquely special.”

The event also celebrated the independent fashion scene of San Francisco.

As Devon Chulick, owner of event co-sponsor D-Structure SF puts it, “unlike the fashion scenes in New York and LA, San Francisco is a fashion community. It’s not about what you buy or what you are wearing. Our overall outlook is that the person makes the clothes, the clothes don’t make the fashion.”

Another highlight of the evening was the announcement of the new and revamped Boutiika.com site. Boutiika creates a “personalized shopping experience,” explained site founder Ruchika Kumar, “the philosophy of better fashion is about fit.”

The retooled site was based on feedback from site users. Taken down for site renovations, the newly revamped site is now live and now offers its users a more seamless experience connecting them directly to the boutiques they enjoy.

The goal of Boutiika, which helps its users locate local boutiques to find unique and one-of-a-kind pieces, is to send people into the stores.

“You can’t match the boutique experience,” explained Mo Julapalli of Boutiika. “E-commerce is the craze, but boutique owners have a passion and want people to come in.”

For more San Francisco Fashion News...

Party Seen: SF Fashion + Tech’s French Technique

SF Fashion+Tech gave us a reason to celebrate the fashion capital’s independence. In honor of Bastille Day, designers, entrepreneurs, engineers, and media gurus gathered in SoMa for some mixing and mingling, a Paris-inspired fashion show featuring the eco-friendly apparel of Palo Alto label Amour Vert and displays from Bay Area companies such as ModeWalk and LIFT by Yappo.

Below some images from the festivities. You’ll find more on our Facebook page.

A fashion show by Amour Vert capped off the evening.

From the Amour Vert fashion show

More San Francisco fashion events

Photography by Jennymay Villarete

Party Seen: Refinery29’s One-Year Anniversary

This past Saturday, Refinery29’s hyperlocal site in San Francisco celebrated its first birthday at Hipstamatic‘s lofty space in SoMa. The Haus of Hipstamatic offered a chic atmosphere with a festive photo booth, movie marquee near the DJ’s set-up and a cozy roof overlooking the dark streets and bright lights of the City.

Guests sipped on Kanon Organic Vodka and Lorenza Rosé, noshed on bites fromRice Paper Scissors, and danced to 90′s beats spun by DJ Sonny Phono (Ace of Base and Salt N Pepa, anyone?). Fashion was the common thread among the well-dressed guests. Want a trend report? Many women donned a bold lip, high-heeled summer sandal, and bright colors while gentlemen rocked well-tailored jackets and plaid.

Below, few pictures from the festivities.

You’ll find the complete set on our Facebook page.

Photography by Jennymay Villarete for SF Indie Fashion