September 17, 2014

We Came, We Saw, We Shopped: Urban Air Market

Last weekend’s Urban Air Market was a feast for the eyes, thanks to block-upon-block of designers and artists lined up to showcase everything from headpieces made of vintage mesh bags to furry throws and funky socks. Our intrepid photographer Jennymay Villarete made the rounds to capture designers on duty, as well as shoppers browsing the booths.

Below, a few of our favorite shots from the sunny Sunday afternoon in San Francisco. Check out our Urban Air Market Facebook album for many more.

Local model Kate C. spotted at the Maral Rapp booth. Rapp’s jewelry is made of repurposed vintage mesh bags.

Sakura of Tabbisocks

Gothic glam on display at the Dark Garden booth

April Hansen of Linquist Jewelry, a source for body chain pieces, among other handcrafted metalwork

Linquist Jewelry

Designer Stephanie Hoffman of Stephanie Hoffman Designs

A mother and child cozy up in furs by Gata Designs

Spotted at the Neoclassics booth

Silver Lucy of Silver Lucy Designs

Photography by Jennymay Villarete

Sneak Peek: Camilla Olson Spring 2013 with Actress Tanna Frederick

Bay Area label Camilla Olson will debut its spring 2013 collection later this week during New York’s Coterie, but a sneak peek comes in the form of this shot featuring Just 45 Minutes from Broadway actress Tanna Frederick, who will be the face of the fashion company’s upcoming online and print campaigns. For the uninitiated, Frederick stars in the forthcoming film by Henry Jaglom, debuting on the West Coast next month.

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Runway Recap: Kearny Street Workshop Fashion Show 2012

One of the most recent fashion shows to hit San Francisco: the KSW Runway 2012 Fashion Show, the annual show from the Kearny Street Workshop, the nation’s oldest Asian-Pacific American multidisciplinary arts organization. Featuring new designs by Asian-Pacific American designers, the runway that evening saw everything from typography-inspired evening gowns to body chains.

See a few of our favorite looks below and check out the entire album on the SF Indie Fashion Facebook page.

Typography inspired dress by Kim Shao

KTRcollection by KT Reed

KTRcollection by KT Reed

Body chains by CLARA Designs, Clare Adamos Morales

Body chains by CLARA Designs, Clare Adamos Morales

Body chains by CLARA Design, Clare Adamos Morales

Jeanette Au’s knitwear

Jeanette Au’s knitwear

Photography by Jennymay Villarete for SF Indie Fashion

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Party Seen: Fiat Lux Snakeskin Kaleidoscope

Last week, San Francisco boutique Fiat Lux introduced a new collection of jewelry made using a found, rainbow-hued snakeskin by Oakland’s Hart Variations during a sweet little soiree. See what went down and who turned up below.

You’ll find more pics from the party on the SF Indie Fashion Facebook page.

Photography courtesy of Jennymay Villarete for SF Indie Fashion

New & Local: Bay Thread’s Production for Emerging Designers

Local designers, a new company for your radar comes from RevelationByMe co-creator Eloisa Serrano, who’s started Bay Thread, a company focused on helping designers produce garments in small batches. We got the insider scoop from Serrano on pattern making, quality control and passion for design. Read on for our interview and more about a local company focused on local production.

em>What motivated you to start Bay Threads?As an independent designer myself I faced challenges sourcing affordable pattern makers and found that manufacturing minimums were too high for emerging designers, and I saw a great need for services like pattern making, grading, sample making and manufacturing at lower minimums

How do you hope to help new designers? Bay Thread helps new designers and established designers with affordable pattern making, grading, sample making and manufacturing at competitive rates. We provide assistance from start to finish, as some clients need help starting with the design process all the way through the final production processes. With our low minimums, we give new designers a greater chance of taking their products to market and launching their collections

What do you find inspiring about independent fashion designers? The drive and passion that small designers have is something that everyone should have and apply to everyday life. It is inspiring how much drive they have, and it is amazing how much passion and effort is put into their products. I am also inspired by the creativity that is out there. All my clients are different and unique in their own ways, and it is great to be able to work with such creative individuals.

What services does to Bay Threads offer? We offer services in pattern making, grading, sample making and manufacturing. We can also assist you with design and sourcing for fabrics or trims.

What products can you help create? The majority of our clients are in the fashion apparel industry, but we also can help clients with home decor products, accessory products, children’s dolls and pet products. If you have a creative idea, it is easy to fill out one of our online forms for a free quote.

What are the biggest challenges facing independent designers? I think that large manufacturing minimums are the biggest challenge faced by independent designers today. In today’s economy it is difficult to produce, stock and sell 200 pieces of the same style. Bay Thread offers a solution of manufacturing in the U.S. at 15 pieces per style. These lower minimums give independent designers a chance to produce smaller orders for their customers. Instead of only launching a few styles, they can manufacture a more extensive product line.

What are the advantages of having apparel designs produced by a local manufacturer? Quality control and turn around times are important details when manufacturing your product. The manufacturing process is a complicated one and if problems arise, it is easier to solve them when the manufacture is nearby. When you work with a local manufacturer, turn around times are faster, ensuring deliver dates are met and you save money on shipping.

Any tips for new designers? Have a clear vision of what you want and be passionate about your products and ideas. Also when contracting any type of work, ask questions and ensure your vision is clear and understood by the service provider.

Bay Thread founder Eloisa Serrano

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