May 29, 2015

Let’s Get Together: Intern for SF Indie Fashion

SF Indie Fashion is looking for media-savvy, style-hungry fashion journalism interns. Read on for the details.

If you love San Francisco, fashion, up-and-coming designers and online media – and preferably all of them at the same time – you might be just who we’re looking for. We’re on the hunt for one or two amazing interns who want to dive into the local fashion scene, conduct interviews and cover events, take photographs and hone their journalism skills all while supporting a site devoted to the local, independent fashion community.

Ideally, you will:

- Have previous journalism and writing experience
- Be comfortable reporting on events and conducting in-person, phone and email interviews in a professional, timely manner
- Possess the time and ability to turn around a minimum of two or more assignments per week. Must be able to do this reliably.
- Live in San Francisco and able to attend local fashion events each week, usually in the evenings (being 21+ is a big help with this)
- Offer additional media skills, including previous video, photography, graphic design and/or social media and experience
- Have experience with or interest in learning wordpress or another blogging content management system
- Come to us with an interest in the role of small, local businesses and independent designers to the larger San Francisco fashion community

Why you’d want to intern for SF Indie Fashion:

- Hands-on experience reporting, writing and covering fashion events
- The chance to work with a local fashion writer/editor who will help you improve and hone your writing, editing and media skills
- A great deal of freedom to be creative
- Media access to designers’ studios, local fashion and shopping events, shows, sample sales, etc.
- The chance to network with key players in the San Francisco fashion industry
- The opportunity to develop a portfolio of clips and media samples you can use in the future
- A chance to immerse yourself in the local fashion scene
- The opportunity to improve blogging and social media skills
- Past interns have gone on to internships at publications such as 7×7, Refinery29, Footwear News and have had their work featured in media outlets such as 7× and the San Francisco Chronicle.

The ideal intern will be able to attend fashion events and conduct interviews on an ongoing basis and turn them into interesting, well-written, insightful features for SF Indie Fashion. Journalism and writing instruction will be offered to intern during the course of the internship, but basic writing and journalism skills – not to mention decent grammar – are required.

Note: We may also be looking specifically for a video or photography intern. If that’s your skill set, please feel free to be in touch.

To apply, please send a resume, a work sample and an email outlining your interest in the internship to lsanders (at) sfindiefashion (dot) com.

Call for Vendors: City Dolls Trunk Show

Designers, City Dolls is on the horizon and looking for local talent to sell apparel and accessories. The City Dolls Trunk Show takes place in October at Space Gallery. All the details you’ll need are below. Reach out directly to Kirsten for more information or to apply.

CALL FOR VENDORS: City Dolls Trunk Show

City Dolls is seeking vendors for our next event at Space Gallery on October 21, 2011. The City Dolls Trunk Show will feature independent Bay Area vendors that have unique, high quality products including:

Vintage Clothing
Designer Clothing
Rare & Specialty Garments
Leather Goods

The goal of this event is to support local vendors, local style, and local networking in a relaxed and fun environment. There will be gourmet food, music, live models, and drinks (of course).

Booths start at $75 and space is limited. Vendors receive:

Event promotion by media sponsor, SF Indie Fashion
Name featured on web & print flyer
Individual feature on &
Social media promotion by Kirsten Incorvaia & Space Gallery

If you are interested in being a vendor, model, stylist, or sponsor, please contact Kirsten Incorvaia at Mark your calendars for the City Dolls Trunk Show this October at Space Gallery SF!

This Weekend: A Great Cause, Stylish Folks + Free Giants Tix

Our friends over at Johnny Bueno Salon are participating in the 10th Annual Strike Out Violence Day this weekend at AT&T Park.

Volunteers will be selling $1 raffle tickets to raise money for La Casa de las Madres, a nonprofit organization dedicated to ending domestic violence. It’s a chance to help a great organization, hang out with some great people and see the Giants for free.

If you’re interested in volunteering for this event, you can email or

Indie Biz Tip: Reaching Out Really Works

So you'd like more people to check out your rack? Read on for some thoughts.

Many owners of small, independent businesses that I run into at events and through my work as a journalist often ask me (after I’m done peppering them with questions, of course!), how can I get the word out about my new company, product or brand? And I often ask, have you reached out directly to any local journalists or bloggers? You wouldn’t believe how often the answer is no.

I’m not sure why that’s the case. There are obviously many owners of stores and boutique brands that do reach out frequently and do a great job of keeping their fans, followers and the media up-to-date on their latest news (not surprisingly, they’re often the ones that get the most press). But just as many do not. Several business owners have told me that they were just plain too shy to send a journalist an email. Others have said they didn’t want to seem obnoxious, self-aggrandizing or pushy. Others still have implied that they just thought journalists would find them when their company, brand or product was worthy enough of recognition. And I’m sure many, many owners of independent businesses are just too busy keeping their companies running smoothly to send emails randomly to writers.

But let me tell you from a journalist’s perspective, never underestimate the impact of a short, polite, informative email sent directly to a journalist or writer. In fact, the owner of a small design-oriented startup contacted me this week to let me know he’d read my stories in local publications and to ask whether I would be interested in covering an event he had in the works. As it turned out, that bit of news fit perfectly into a story I was already putting together for the San Francisco Chronicle’s SF Unzipped blog.

A coincidence? Of course. But then again, isn’t life built on them?

My advice: to achieve more recognition for your company, spend some time reaching out.

When you do that:

  • Reach out to the right person. Ask yourself, is my company or bit of news a good fit for what this person already writes about?
  • Follow-up if you don’t hear back. It’s completely fine to check-in if you haven’t heard anything. Who knows, the journalist in question may be literally drowning in email. It happens.
  • Make sure you’re ready for showtime. If your web site is due to be totally revamped in a month or your online shop is opening two months down the line, it’s probably a better idea to hold off on your press push. Most publications and web sites won’t cover the same companies over and over again, so hit ‘em when you’re really ready for the coverage.

Indie Biz Tips will be part of an ongoing series aimed at owners of small, independent businesses. Hope you’ll come back for more.

Photography courtesy of Christophe Tomatis

Public Relations Internship in SF

The folks at Provocateur Media are seeking a new public relations intern. Here’s a brief description of what they’re looking for. To apply, contact

We are looking for someone with decent writing skills, Photoshop is a plus and also a basic knowledge of social media. Willing to train for a 3 month internship (at least), 2-3 days a week. Will be allowed to work remotely from home on most days, coming in to our office 1-2 times a month.

This is an unpaid internship.

More San Francisco internships