May 25, 2013

Why a Fashion Blogger Might Like Google’s Chromebook

My interests extend beyond fashion and technology. They also include wine.

I recently had the chance to try out a Chromebook for a few days, thanks to a Google loaner that came my way via one of their public relations teams. I was eager to take them up on the offer to play with the lightweight, laptop-alternative for a few days. As someone who spends an inordinate amount of time online, I’m always looking for new tools and gadgets to make blogging an easier, faster and more convenient enterprise. The promise of being instantly online in eight seconds is pretty sweet, but there were other things I liked – and a few I didn’t – about the Chromebook.

If you’re not already familiar with the Chromebook concept, here’s my quick take on what it is and how it’s different from a traditional laptop: running on Google’s Chrome operating system, this compact netbook is made to get online quickly and integrate easily with existing Google tools and applications. It’s lightweight (the Samsung Series 5 model I tried was about 5 lbs), automatically updates itself and stores all of your files and information in the cloud. There are models that operate on WiFi and also 3G networks, which means you can basically be online at anytime – or anywhere a smartphone would be able to be online, for example.

My favorite things about the Chromebook:

  • Startup is near-instantaneous. Not having to wait for the start-up process and then the ensuing web browser launch process that I normally encounter with my laptop was a beautiful thing.
  • Thoughtful details, such as a dedicated browser refresh button on the keyboard, make browsing online easier and more straightforward
  • Uploading a large number of images from a camera memory card is straightforward and easy if you are already a Picasa user, which I am. I’m a fan of the platform’s easy photo editing and collaging tools, so the integration here was a bonus for me.
  • The battery lasted for more than five hours, plenty of time to make it through most cross-country flights (even though I often fly Virgin America, which has in-seat plugs, they only actually work about half the time).
  • Unlike a tablet such as the iPad, which I love for watching videos and flipping through various media, the Chromebook has a full keyboard, something I rely on for typing longer emails and blogging.
  • You can get online pretty much anywhere, a serious boon for bloggers. Being able to blog on a roadtrip or outside when you’ve got 15 minutes to kill before a meeting is a nice option.

What I didn’t love:

  • The mousepad on the Samsung 5 Series was hard for me to get used to. Instead of tapping it to select items, you actually have to press down on it until it clicks. A small thing, but I just didn’t love it. Perhaps I would have gotten used to that over time.
  • You’re pretty tied to Google’s tools and applications. This isn’t necessarily a con if you’re already using (and liking) things like Picasa, Google Docs and the Chrome browser. But you don’t have the freedom to customize your user experience like you would with a traditional laptop.
  • While it’s certainly compact, it could be thinner and sleeker looking.

A few reasons fashion bloggers might like the Chromebook:

  • You can get online in under 10 seconds (during, say, a few stolen moments at a fashion event or in between outfit changes at a photo shoot) update your blog and then toss this puppy in your purse.
  • Images are easy to upload to web albums, edit in Picasa and save to the cloud without a lot of hassling with file folders, cords, etc.
  • The long battery life makes doing web-related activities when you’re out and about not only feasible, but fairly practical at the same time.

The bottom line:

  • Starting at $299, this is a tech tool I’d definitely consider as an easier-to-carry alternative to my clunky everyday laptop, especially when I need something I can use for blogging, emailing and organizing images online. I wouldn’t completely replace my laptop or desktop with it, but would definitely be more likely to pop this in my bag for short trips and daily meetings and events. I also like the idea of super-fast start-up time, being constantly online and having my data safely stored in the cloud.

Style + Tech: iPhone Covers for Fashion Fans

Australian company Red Bubble recently tapped the Bay Area for its U.S. hub, opening Palo Alto offices this fall. Along with the move, the online source for custom shirts, posters, stickers and canvases by independent and emerging artists and designers released a serious assortment of custom iPhone cases – about 12,000 in all. Here are six we know fashion fans will appreciate.

Each cover ($34.95+) features original work by an independent artist from the site’s massive community (150,000+), which is free to join and growing all the time. Cases snap on and off easily, and there are designs featuring everything from Audrey Hepburn to graphic prints and retro logos.

It’s an easy antidote to boring case blues.

And once last thing, we recently spied a deal on the company’s Facebook page: save 15 percent on your next iPhone case with the code capsule15.

More fashion and technology….

Style + Tech: FASHION+TECH SF Talks Social Media

Social media experts speak on best practices for branding businesses on the net.

Social media may seem easy enough, but if you’re a start-up fashion brand trying to carve out a space for yourself in the digital sphere, you already know that the process can be challenging. It was those very challenges that a group of social media aficionados and tech-curious entrepreneurs convened at Pigment Cosmetics to discuss during the most recent FASHION+TECH SF.

Online branding best practices and the complexities of internet marketing were hot topics, as were product presos from gift bag swapping phone app Swagg, Abrot Bags, talkTECH Communications and brand ambassador company RAF9.

Ania and Farooq of Abrot bags

The evening was engaging and informative with speakers Brad Carrick of Solz Shoes, Sabrina Bruning of Internet Savant, Uduak Oduak of Ladybrille Magazine, Willo O’Brien of Willo Toons, and Vishal Kalia of RAF9, all of whom took part in the panel focused on topics such as “How do you build online influence?” and “How much time do you invest in managing your online community?”

Formerly known as Fashion Mash-Up, this workshop hosted and organized by San Francisco Fashion And Merchants Alliance’s Owen Geronimo concentrated on the business of fashion and its growing relationship with technology. Local entrepreneurs, fashion designers, bloggers, retailers, startups, and tech-lovers interested in networking, brainstorming and sharing new business ideas are just some of the people who attended the event.

Attendees get acquainted with other entrepreneurs during the networking hour

Experts spoke about their company’s histories with social media and discussed how they set up a strategy and got social media to work for them. A few highlights:

- Sabrina Bruning and Willo O’Brien had this suggestion for brands who want more online influence and followers: be proactive. If you want a response from someone, tweet at them first. Just make sure what you’re tweeting is relevant and not spammy.

- Another social media tip that’s easy and effective: if you see that someone you follow is going out to an event, tweet at them to have a good time or wish them good luck. A little kindness goes a long way, and can help your brand get noticed.

- In terms of online social marketing tools, Twitter and Facebook seemed to be the fan favorites amongst the workshoppers, though the merits of newer applications such as Tumblr, Pinterest and Instagram for visual-heavy purposes were also noted by several panelists.

Designer Ben Raviv (left) and SF Indie Fashion's Alexandra Naughton having fun with the #fashiontechsf hashtag sign.

Photography courtesy of Alexandra Naughton (except last photo, courtesy of FASHION+TECHSF)

More San Francisco fashion and technology

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Alexandra is a San Francisco writer with a passion for style and creativity. You can find her on Twitter @theTsaritsa

 

Style + Tech: ModCloth Snags Velvet Brigade, Launches Cool Design Contest

In style + tech news: San Francisco-based ModCloth announced yesterday that it has acquired Velvet Brigade, a company that caught our eye earlier this year with its cool crowdsourcing platform for emerging fashion designers. So what does this mean for you – and for independent fashion?

Now that ModCloth has hired the team behind Velvet Brigade, i.e. co-founders Lindsay McConnon and Jena Wang, the independent fashion juggernaut is going to incorporate the startup’s fashion design contests into its own offerings and bring a more targeted social media push to the competition.

For those interested in style and technology, what it means is that the Velvet Brigade co-founders were on to something: crowdsourced fashion is definitely a trend to continue watching. The trick, of course, will be getting enough people to submit designs and actively promote them via social media for the contests to have a meaningful level of participation.

But given ModCloth’s popularity and avid fan base (they’ve got 400,000 Facebook fans and counting), we’re optimistic about the potential for success here – and actual sales of items designed based on submitted sketches.

If you’re an aspiring designer, you can submit a sketch of a design based on ModCloth founder Susan’s moodboard above. She’ll pick her favorites, which will then be voted on via Facebook. The designers behind the five winning sketches will win $500, see the design produced and sold on ModCloth and have their names printed on the labels. Complete contest details are here.

More fashion and technology news

Style + Tech: iFabbo Blogger Network Embraces CMP.LY

You may very well start seeing little badges like these pop up on your favorite style blogs in the near future. What are they? Compliance badges from CMP.LY, which aims to make fashion and beauty blogger and social content more transparent through a new partnership with San Francisco-based blogger network iFabbo.

So what’s it to you? Well, for blog readers, it means that there may soon be a more standardized system for defining the relationship between bloggers and the products and companies they cover. For bloggers, the badge system is an easy way to stamp your posts and stay in compliance with FTC regulations surrounding paid or sponsored content.

While many bloggers already dutifully mark their posts with messages to readers that mention when they’ve received products, services or payment, this system may make the process faster, and it can also be easily shared via a short link added to tweets, Facebook and other social communications.

Of course, whether these badges become quick visual cues to readers, much like the Creative Commons copyright icons are to many consumers of online media these days, depends on how widespread the adoption is, which, in turn, depends to a certain degree on how many bloggers decide to actually comply with existing disclosure policies.

Not sure what the FTC rules for bloggers actually are? You can delve into them here. Also, iFabbo (International Fashion and Beauty Bloggers Organization) plans to offer educational webinars to its members. You can apply to join the group here.

More San Francisco fashion and technology….