When the Berlin-based independent fashion startup nelou began in 2011, there were few places people could go to find the latest in indie fashion from all across the globe. So with the innovative company’s recent move to the Silicon Valley, you can bet that our indie fashion radar detectors were going off.
SF Fashion+Tech gave us a reason to celebrate the fashion capital’s independence. In honor of Bastille Day, designers, entrepreneurs, engineers and media gurus gathered in SoMa for some mixing and mingling, a Paris-inspired fashion show featuring the eco-friendly apparel of Palo Alto label Amour Vert and displays from Bay Area companies such as ModeWalk and LIFT by Yappo.
This past Saturday, Refinery29’s hyperlocal site in San Francisco celebrated its first birthday at Hipstamatic‘s lofty space in SoMa. The Haus of Hipstamatic offered a chic atmosphere with a festive photo booth, movie marquee near the DJ’s set-up and a cozy roof overlooking the dark streets and bright lights of the City.
San Francisco will see it’s very first fashion show featuring fashion bloggers instead of models this weekend during the 3rd annual Beauty Expo, a competitive showcase of Bay Area styling and beauty talent produced by the San Francisco Fashion and Merchants Alliance. Read on for more detes and how to win tickets to this local fashion event.
This past year has seen an explosion of fashion startups in San Francisco. With the popularity of mobile devices and tablets, the demand for new ways to buy online, conveniently and with as few clicks as possible, has skyrocketed. Along with that, we’re seeing new concepts designed to help women shop more effectively sprouting quickly to fill this emerging niche in the tech market (case in point: the number of recent Stanford graduates now proclaiming, “I have a fashion startup!”)