May 24, 2015

Party Seen: What I Wore’s Jessica Quirk Fetes Book at Azalea

The crowd that turned out to the party inside Hayes Valley's Azalea was dressed to impress and ready to sip, shop and socialize.

San Francisco’s young, stylish blogging set was on the scene for a recent release party at Azalea boutique hosted by personalized sales site Shop It To Me in honor of the new style manual from What I Wore blogger Jessica Quirk, out this month from Ballantine Books.

Combining the colorful illustrations Quirk often features online alongside extra musings, What I Wore: Four Seasons, One Closet, Endless Recipes for Personal Style guides readers to real wardrobe ideas and inspiration for every kind of weather.

During the recent event, guests filled the store to munch on miniature cupcakes and sip the night’s custom cocktail, The Shopaholic, while browsing new merchandise from labels such as Piko 1988, Acne and Madison Harding. Mannequins placed around the store featured enviable ensembles that were raffled off at the end of the night.

The newly published Quirk dazzled in a spaghetti strap Kate Spade dress as she signed copies and spoke to fans of her daily Tumblr blog, now reinvented in 144 glossy pages.

Guests lingered until well after the party’s designated end of 9 p.m. Among those spotted were Natalie Goel of Like Fresh Laundry, Laura Ellner of On the Racks, Jennie Lodge of Jennie Going West, Alison Messinger of Eclectic a la Mode, Adelle McElveen of FashionistaLab, the team, StyleNik‘s Kristen Philipkoski and Urban Daddy’s Sarah Sung.

Jessica Quirk talks with fans.


Attendees shopped with cocktails in hand

GlitterGuide's Taylor and Alicia with Quirk's What I Wore book

One of the outfits raffled at the end of the night.

Photography courtesy of Lindsay Harte

More San Francisco fashion events

A New Book for Your Fashion Library: 20 Years, 20 Slips

Art and Bay Area fashion collide in 20 Years, 20 Slips, a collaborative book project that celebrates the 20th anniversary of Berkeley-based designer Erica Tanov through photography and dance.

The book features photographs by Katy Grannan, who shot former San Francisco Ballet principle ballerina Muriel Maffre as she donned Tanov’s Lola slip, one of the label’s earliest pieces, and performed a series of slips and falls before the camera.

Over the last two decades, Tanov’s womenswear has become a staple in wardrobes on both coasts, with stores in Berkeley, San Francisco, New York and, most recently, in Marin at Larkspur Landing’s Marin Country Mart. But the book goes beyond simply applauding California style, thanks to ethereal imagery by Grannan, whose photographs and films have appeared in exhibits at The Guggenheim Museum in Bilbao, The Palm Beach Institute of Contemporary Art, Los Angeles County Museum of Art and many others.

Want to slip one onto your coffee table? You’ll find 200 signed copies ($150) available at Erica Tanov boutiques.

More San Francisco fashion news….

Getting Booked: Fashion Unraveled

Fashion Unraveled demystifies the challenges of starting and running a fashion design business.

Anyone who’s ever thought of launching their own fashion label or craft company would do well to check out Fashion Unraveled: How to Start and Manage Your Own Fashion Design (or Craft) Business, out this month in its second edition from Jennifer Lynne Matthews, a longtime fashion educator and one-time Bay Area designer.

We say this not simply because Matthews was a frequent presence on this site and in the Bay Area fashion community before she relocated (along with her Porcelynne lingerie label) to Los Angeles. Nor is it simply because SF Indie Fashion founder Lorraine Sanders has as sweet four-page spread in between this good read’s covers on the importance of blogging and social media for fashion entrepreneurs. While those two factors certainly don’t hurt, we’re recommending this book for its ability to distill the complicated, expensive and, at times, overwhelming nature of building an independent fashion business into a manageable process that covers everything from creating a business plan to devising (and sticking to) a budget to case studies and Q&A interviews with British designer Timothy James Andrews and couturier Colleen Quen.

“I wish my book was available when I started my business, because I would have avoided so many mistakes.” Matthews explains, “I am grateful that my experiences and lessons learned can help others avoid the expensive mistakes I made over the years.”

Along with the wise words on its pages, the book offers designers numerous worksheets to help them plot their course towards success.

If it sounds like your version of a page-turner, snag a copy of the brand new edition for 35 percent off the $59.95 cover price with the discount code AX4T2CBC.

More designer resources….