Urban Nymphs, Meet Protea

Who says you can’t embrace urban aesthetics and the natural world at the same time? Helping Bay Area style-seekers do just that is Protea, a collection of ultra-wearable separates from San Francisco’s Kelly Hansmann. [Read more...]

Sunny Days + Lf Sale Chasing the Clouds Away: 90* in SF Today!

It’s a freak’in miracle! The sun has come out for two days in a row! Up top I find shade in the sunset at the ferry building wearing Danielle Sabey’s upcyled top and LF Jeans! Speaking of LF, their Cow Hollow store on Union Street has apparently lowered their sale prices even more! Yay for the sun!!!!

New Stuff on Sale at LF Cow Hollow (1870, Union Street, San Francisco, Ca)

ALL DENIM JEANS (orig. $156 – 232) are now $48
ALL DRESSES (orig. $120 – 180 *except maxi dresses) are now $36

This Article originally appeared on Modelina Michelle

Photo Courtesy of Wendy Moya Photography; Make-up By Sadaya Senior


The Do List: San Francisco Fashion Events This Week

The SF Indie Fashion Calendar is always full of events to keep San Francisco fashion lovers busy with trunk sales, beauty events, fashion shows and places to shop from independent sources.  This week is no exception. Here’s our pick of top events this week:

  • First up, your chance to meet Jennine Jacob of The Coveted and Independent Fashion Bloggers comes on Wednesday during a Girl Tech blogger spotlight event.
  • If you want a new look for your weekend plans, we suggest stopping by Makeup Gourmet’s grand opening on Friday evening to see what the new San Francisco makeup studio is all about.
  • Friday also marks the start of the Union Street Sidewalk Sale. And at the other end of the City, Secession Art + Design puts on its monthly happy hour.
  • At Azalea’s Barlow Trunk Show on Saturday from 2-5 pm, hosts and designers Molly Girard-Coonan and Alice Barlow will showcase Barlow’s inaugural fall collection.  If you like what you see, you’ll have a chance to win a $500 Barlow gift card to pick up your favorite pieces.  If not, you can still score on their huge markdowns.
  • Chances to shop from independent designers and artists continue on Saturday with Market SF and Berkeley’s The Beehive Market.

You can find details on all of these events and more on the SF Indie Fashion Calendar.

San Francisco Shopping Deals this Week

In case you hadn’t noticed, it’s summer sale season. If you’re looking for deals, there are a slew to be had in San Francisco this weekend. One of my personal favorites?

The 40 percent off boot sale at Collective/Taxi CDC right now. It’s happening through the end of the month. I stopped by earlier in the week to check it out and ended up trying on at least 15 pairs of vintage boots. My mission at the time was to find a flat-footed, lightweight pull-on boot that I can wear with summer dresses.

With boots, the challenge for me is always getting them over my Russian peasant woman calves, and I found that the vintage slouchy 80′s styles often fit much better than brand new boots in mainstream shoe stores. I found two pairs for around $35 each. It’s always lovely when you can get exactly what you want for less than you’d expected to pay and from a local, vintage, eco-friendly source at the same time. That’s what I consider a score.

For more deals in San Francisco from labels and stores ranging from Self Edge to Stellarocco and My Boudoir Lingerie, check out the weekly What’s the Deal round-up I put together and publish each Friday on 7×7.com.

While you’re at it, check out the entirely new look of 7×7.com. Whaddya think?

Snap Judgment: Rag Doll Designs Bridal

Our very-visual, (almost) chatter-free snap judgment of the day: all-lace wedding gown by Rag Doll Designs, the bridal collection from Noe Valley’s Loft 1513 co-owner Larissa Verdussen. Want to peep it in person? Stop by Loft 1513 this Thursday, when Verdussen will be showing her entire line for brides and bridesmaids and everything in the store will be 10 to 40 percent off.

More snap judgments