Welcome to sfindiefashion

Archive for the ‘Not Indie But Still Cool’ Category

Diary of an SF Girl at New York Fashion Week (Pt. 1)

February 22nd, 2010

michelle-fashion-week-2

In which our intrepid contributor Michelle infiltrates New York Fashion Week and lives to tell.

Day One At Bryant Park — by SF Indie Fashion Contributor Michelle Ruiz

Today I am going to see two shows at New York Fashion Week and am excited to spend all day in the tents, even with nine shows going on and only two invites! I still can’t believe I have been invited but, it just goes to show you, writing a nice article makes the right PR people think of you and, a couple of months  later, you are inside the tents at Bryant Park. I wonder who I will see.

10:30 am: I enter into the tents showing my Georges Chakra invitation on my iPhone  to the security guard. I’m let right in — hmmm easy enough.

10:35 am: I head to a folding table labeled  “Georges Chakra” in the middle of the foyer and show them my invitation for standing room.

10:39 am: I am given a white postcard with an “S” on it and shoved to wait in a long, long line. I see Tim from Project Runway talking with some designers (I can’t make out which ones) and would feel too much like a stalker to take photos, so I just watch from the line.

10:45 am: We are let into the Promenade Tent. I am standing with some other girls who are not celebrities, most likely assistants to PR people or something like that. I tell the lady usher that if a seat should become available, I would be so grateful to get one!

10:50am: Score! I’m sitting in the fifth row, section C, next to a blond girl who looks like she’s from Laguna Beach. I ask her. She is  not. She’s a writer from HollywoodLife.com named Jenn. She asks me if I see any famous people. We become friends.

11:20 am: The show starts, and I am trying to see over everyone’s heads. I have a pretty good view of the runway and think the clothes are beautiful, but more in an artsy way, not in an everyday wear kind of way.

11:25 am: I love that they list all of the names of the pieces! Brilliant so I know what they are called, and what they are made of. My favorite is “look21” Black Crepe Cocktail Dress with laser cut ruffles.

11:35 am: The show ends and everyone rushes to the runway and backstage to see the designer, but I am still with my new friend Jenn, and we walk outside the Promenade Tent to the hallway to see if we can get any pictures of famous people.

12:15 pm: Jenn invites me to be her guest at The Academy of Art University show at 3! Yay! We take a break to go outside and see all of the people walking in and out of the tents.

2:30 pm: Jenn and I are in line for one of the smaller venues simply called “The Tent.” We have seats and still have to wait in a long, long line to be let in. She is snapping photos left and right, asking me if I see any celebrities. I do not.

2:50 pm: We are let into the tent and seated in second row, section A. Great seats!

3:10 pm: The show begins, and it is far different than the Georges Chakra show. There are a lot of long coats, sweaters, grays, blues and the fabrics drape to the floor. The music is much artsier, like the kind you would hear at an art exhibit. A little distracting.

3:30 pm: The show ends, and I loose my program with all of my notes and the names of the looks. Damn. Everyone rushes out of the tent. Maybe they are going to the next show, maybe they are going to the front area to mix and mingle.

3:45 pm: We go to the bar inside the foyer and get two free cosmopolitan-type concoctions. They don’t card us. Hmmm, I have seen some 14-year-olds running around, but most are escorted by their parents.

4 pm:  I meet a writer who is not given a press pass because of her age. She’s 14. Her name is Maggie, and she writes and produces her own zine in Pennsylvania called Maggie-zine. Age-ism? Maggie feels lucky to be there after befriending Fern (creator of MBFW) last year outside the tents. She doesn’t appreciate Fern’s harsh criticism of her zine, though.

5 pm: I go to check in for the Twinkle show, and it’s packed. I am carrying my coat around because a coat check is out of the question unless you are Mena Suvari or Julia Stiles.

5:30 pm: Still waiting in line for Twinkle and can’t wait to be let in!

5:45 pm: Finally let into Twinkle and am sitting in row four, section A.

6:00 pm: The show starts on time. I love every single look that comes out, particularly look 34, the “Everglade long-sleeved dress with lace yoke in mustard.” I love that all of the models are petite and look to be in their teens.

6:20 pm: The show ends, and I head out to the foyer. I go back to my friend’s apartment and then return at 9:30 pm for the QVC Rachel Zoe  party. I haven’t been invited, but decide to go anyway.

[Photo by Michelle Ruiz]


(4 Comments)

Inside the Goodie Bag: Macy’s Passport

September 22nd, 2009

Macys-Passport-Swag-Bag

We haven’t shared the contents of a local fashion event’s goodie bag for several months now, and we miss doing those posts. So we’re getting back on the goodie-bag-reveal horse this week with a shot of the spoils from last week’s Macy’s Passport benefit and fashion show even though there’s really nothing indie in the bunch.

Along with men’s socks by Papi, Harajuku Lovers Snow Bunnie fragrance and a mirror-hairbrush combo that folds into a travel compact, a lip color and gold-tone eye shadow by M.A.C. were also in the bag. We’ll probably use the eye shadow and Harajuku tote the most, as we’re always down for a little more eye sparkle and another reusable bag for lugging our gear.

More goodie bag reveals….


(None yet)

Do Good While You Indulge: I-Spa + Dress for Success

August 6th, 2009

I-Spa-Couples1

We’re not sure about you, but we’ve certainly been having more trouble skipping off to the spa with carefree abandon lately. Despite the protests from our skin and workout-besieged muscles, we haven’t indulged in a facial, massage or posh mani-pedi in months. But I-Spa at the InterContinental Hotel in SoMa may very well convince us to reconsider our indulgence-averse ways, thanks to a recent partnership with non-profit Dress for Success.

Right now, the spa is offering $50 off weekday spa treatments when you donate a gently-used handbag to Dress for Success, a national organization that provides professional clothing and career development tools to empower and promote economic independence among women in need. Each month, the spa will accept a different accessory on behalf of Dress for Success, so stay tuned for future opportunities to donate.

To book, contact the spa at 415-616-6597 and mention the I-Ccessorize Program.


(None yet)

Missed Jolin Tsai? A Quick Recap

July 29th, 2009

0I1O1160

If you missed Jolin Tsai’s appearance at Nordstrom to debut her new fashion line Seventy Two Changes last week, then you weren’t alone. We hear that press who showed up to meet the Taiwanese pop princess in person were kept waiting, while other sources tell us that members of the public hardly had a chance to catch a glimpse of Tsai unless they’d RSVP’d in advance and braved a 100-person line for more than an hour. And even then, Tsai’s appearance was brief and spoken in Mandarin.

But that certainly won’t stop us from looking at pics from the recent event.

0I1O1341

More pics after the jump…

Read more…


(None yet)

SF Indie Fashion News Roundup: Litter for Nasty Gal? (and more)

July 20th, 2009

shotwell-by-jaclynThere’s a Hells Angels-looking-guy yelling unintelligible nonsense outside our window, but it’s better than the jack hammer that was there last week. In other news….

The San Francisco Chronicle Style Section is seeking thrifty fashion fans for a makeover on-the-cheap at Marshalls on July 29.

Also via the Chron, we’re intrigued by artist Rebecca Martinez’s new show at the Robert Tat Gallery featuring photographs of shop window mannequins in disrepair.

We continue to be fascinated with the fashion sensibilities of Rachel Lena Esterline. We think you will be, too…

Esterline pals and local designers of Litter fame Rachael and Mackenzie hang out with Nasty Gal’s Sophia, play dress up and discuss an exclusive series just for the Bay Area-based online retailer. We will be waiting for it with baited breath.

Smashing Darling shows off some of its best new looks for summer.

The folks at 440 Brannan want to host your next event, says the Nicole Presents blog’s guest writer Vanessa Salazar.

Azalea announces its James Perse sale and beauty event, coming up on Saturday.

Thanks to 7×7 Glamwatch, we are becoming even more inspired to brave Union Square now that we know Shotwell is almost back.

Nooworks gets props from the SF Weekly.

The Finer Dandy reminds us we need to get our asses to a movie theater and soon with its review of 500 Days of Summer.

Style Studio ponders the wisdom of leg makeup.

[Photo: Jacyln Binder]


(None yet)