August 28, 2014

What’s New in Old Oakland’s Popuphood

In the heart of Old Oakland, it’s time for a catch up session on the latest with Popuphood. New retailers Umamimart and McMullen recently joined the mix of independent shops, and the organization is offering other interested independent retailers an opportunity to apply to the expanding project through its web site. Read on for the details.

Here’s the lowdown: with the rise in popularity of pop-up retail, the idea of a mini neighborhood inspired by the concept presented a unique opportunity for a group of lucky retailers last fall.

Popuphood, an urban revitalization project and small business incubator, aims to draw foot traffic to the heart of Old Oakland while offering local artisans and merchants the opportunity to open temporary shops to present their work to the public.

When Popuphood debuted this past December, creators Alfonso Dominguez and Sarah Filley made it possible for a handful of independent retailers to try out the newly renovated retail spaces of Old Oakland for six months – completely rent-free. Opportunities to sign long term leases after the trial period made the opportunity even sweeter, and five out of eight retailers ended up signing leases. There were benefits to the surrounding community, as well. Along with bringing new energy to the streets, the shops are easily accessible via public transportation and BART, and are only a few short blocks from a handful of restaurants and bars.

The project has plans to expand to more neighborhoods and communities in the future and has created an online platform for interested businesses to get in touch: independent retailers interested in joining the eclectic mix of talent can apply online for their opportunity to connect with Old Oakland – or wherever the next popuphood lands.

More San Francisco fashion news…

 

Bonjour SF: French Fashion Tour

If you spot a silver Airstream trailer outside W hotel starting on Friday, you may want to venture inside. The touring French Fashion Tour vehicle will be visiting 10 U.S. cities in the coming weeks, and San Francisco is the first stop. Stocked with an array of up-and-coming French designers and products, the mobile showroom promises a glimpse of goods you won’t find everywhere in the States.

Among the merch on display is apparel and accessories from brands such as jewelry designers Corpus Christi, Appartement a Louer and Delphine-Charlotte Parmentier; men’s and womenswear brand Marchand Drapier; equestrian-inspired refined leather accessories by Guibert Paris; Royalties, the classic sock with a modern French twist made in France; accessories labels Maison F, Chapal, Atelier Mercadal; and Site Corot, manufacturer of Porcelain de Limoges.

The trailer’s stint in the City by the Bay ends Aug. 13, so vite, vite.

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How to Rock Local Gear at Outside Lands

What to Wear to Oustide Lands

San Francisco’s music event of the summer is here: Outside Lands is bringing awesome bands, performers and local food vendors to Golden Gate Park this weekend. Why not show off the best the city has to offer with a killer outfit built from locally-designed pieces?

Ladies, try staying warm in a cozy Micaela Greg sweater. Let your jewelry be fun and functional with a map necklace to keep you from getting lost and a watch to make sure you see your favorite sets on time. Gentlemen, take in the tunes in mocs from Taylor Stitch and keep the fog at bay with a jacket from local denim maker Tellason.

Check our list below to find the goods pictured above. Need something else for San Francisco’s (colder and foggier) version of Coachella? Head to BeGood Clothing, who’ll be hosting an Outside Lands sale on all the new shop’s festival-worthy gear.

Pictured above, from left the right:

San Francisco Map necklace, $24.

Micaela Greg Diamond Lace sweater, $308.

501 Original Fit Levi’s jeans, $78.

Taylor Stitch Red Patterned Chambray shirt, $125.

Convert + Jeffery Campbell Montauk sandal, $110.

Paolo Brown Buckle Ankle boots, $259.

Camilla Olson Silk-Chiffon Marigold scarf, $140.

Amour Vert Maxine Grey Stripes maxi dress, $114.

Ladies Steampunk Watch with Clockworks, $150.

Sarah Tejada Godfried bag, $176.

4sight unisex sunglasses, $49.

Young Love Outfitters Live Loud tote, $15.

Tellason Coverall jacket, $220.

Taylor Stitch Grey & Black California Bear Ballcap, $45.

Taylor Stitch Summer Linen Plaid shirt, $125.

Tellason Ankara Straight Leg jean, $198.

Green Chromexel Camp Moc (at Taylor Stitch), $230.

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BeGood Opens: New Shop Touts Feel-Good Fashion

BeGood co-owners Mark Spera and Dean Ramadan

Many people focus their lives on making the world a better place. Dean Ramadan and Mark Spera are doing their part by opening BeGood Clothing, a store nestled in Cow Hollow on Union Street that celebrates its grand opening on Saturday. Here’s why it stands out: BeGood Clothing only carries pieces with environmental, social or humanitarian impact (or a combo thereof).

Ramadan and Spera were initially inspired by international travels and philanthropic work, respectively. However, it was the success of Tom’s Shoes and its “one for one” philosophy that led the pair to open a retail store. When the former college roommates began scouting for philanthropic brands about six months ago, they discovered a plethora of stylish, socially-responsible, eco-friendly and fair trade brands.

“There are a number of causes our brands support,” says Ramadan.

Among them are donating books, clothing, toothbrushes and financial support to people in need both here in the United States and around the world. After searching for other brands that, like Tom’s, give back for every item purchased, the pair discovered numerous worthy companies. In fact, many of items they carry are from local designers, including Palo Alto-based eco-friendly label Amor Vert and San Francisco’s Jade of All.

Another feel good factor? For all eco brands in the store, BeGood Clothing has partnered up with local non-profit organization Project Open Hand to donate a meal for each item sold to those in need and unable to leave their homes. This way, Ramadan and Spera ensure that every time someone shops, another person in the world is helped.

The ethos doesn’t stop at what’s on the racks.

“The wood for the floors were the scraps from ten separate contracting jobs,” says Spera.

The flooring and even the dressing rooms are upcycled, while other decor elements that include metal birdcages, a painted door with vintage photos and a chandelier were all found at local flea markets.

Here are the vital stats:

Who: BeGood Clothing

What: A charitable boutique

Where: 2127 Union Street in San Francisco

When: Grand opening on Friday, August 3rd at 7p.m. Opened for shopping Saturday, August 4th at 11a.m.

Why: To stylishly act locally and think globally.

How (much): Prices range from $20-$160.

Look good while Be(ing)Good starting this weekend when the store officially opens.

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Maximize Summer with These Lovely Local Maxi Skirts

Let your hem down with the summer wardrobe essential: a maxi skirt. We’ve found some of the chicest locally-designed skirts to spruce up your closet.

Marine Layer‘s basic women’s skirt, $70, wraps a slew of neutral tones into one piece. A contrasting vertical back hem in black adds some sporty pizazz.

Curator‘s Claudine Skirt, $75, is the perfect balance of length and utility. A tie waist adds femininity, while the eco-friendly fabric keeps it in the sustainable style realm. Even better, this organic cotton maxi’s a deal: it’s currently on sale.

Alyssa Nicole‘s Accordion Pleat Maxi Skirt, $48, adds a feminine touch with its vertical pleats. Another plus: the textured maxi is also handmade.

Amour Vert‘s Mia striped maxi, $104, flatters the body with well-placed diagonal stripes. Its hidden pockets and ec0-friendly modal fabric make it a super soft and comfy winner.

Saffron Rare Threads now has a multi-print maxi skirt, $88, that looks like a piece of modern art.  The bold print will add flair to any outfit.

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