You are here: Home / Indie Fashion / San Francisco style series

Good Looks: A Shorts Story at Sutro Baths

July 20, 2010 By SF Indie Fashion 3 Comments

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

What more does a girl need to enjoy summer than a cute tee, cut-offs and a pair of shades? You’ll find all three from San Francisco sources in this summer style shoot.

Shot by Marcie Franich at the Sutro Baths, this super-casual take on everyday summer staples features a t-shirt by local label Turk + Taylor, jean shorts made by the model’s sister, Meagan Ruiz, and sunglasses by Paolo Loves to Shop.

Like what you see? SF Indie Fashion readers can save 20 percent at Paolo Loves to Shop with the discount code sfindie.

Credits: photography courtesy Marcie Franich; model, Michelle Ruiz.

Filed Under: Indie Fashion, Local designers, San Francisco style series Tagged With: , , , , ,

Sunny Side Up: 7 Pieces for Summer in San Francisco

July 9, 2010 By Rachel Darey Leave a Comment

Despite what many will tell you, summer is an excellent time to be in San Francisco. While the rest of the country is sweltering, we’re taking in lazy hangouts at Dolores Park, the occasional warm and sunny days on Baker Beach and bike rides through the Headlands. What else can you ask for? No matter how you choose to spend your summer days, we’ve got a few items to make this enchanting time of the year ultra stylish. Ready? Lets go.



Every item you see above is hails from a local source. A) You Rebel Lite SPF 15 tinted moisturizer, Benefit, $30 B) Fedora by Goorin Brothers, $50 C) oversized tote bag by Sally Spicer, $80 D) Flora sunglasses by Mayfourteenth, $220 E) Bikini by Magdalena Trever, $155 F) Mommo heels by Form & Fauna G) Lily floral dress by McGinn, $249, available at Bell Jar.

Filed Under: Indie Fashion, Indie-friendly stores, Local designers, San Francisco boutiques, San Francisco style series, san francisco shopping Tagged With: , , ,

Good Looks: Park Life with Versa

May 7, 2010 By SF Indie Fashion 1 Comment

For our latest installment of the San Francisco Style Series, we ventured into Golden Gate Park with pieces from Versa Jewelry, launched in 2008 by local designer Caitlin Clarke. In a dress designed and sewn by budding San Francisco stylist Emma Alchimisti, model Lucy goes barefoot in cocktail attire accented with bold Versa pieces in brass, stone and blue velvet.

DSC_1495

DSC_1477

DSC_1548

Shown here: brass bangles,$24, brass chain X cuff, $46, and blue velvet and stone necklace, $88, by Versa;  dress by Emma Alchimisti.

Credits: photographer, Taylor Buckman; model, Lucy Flores; styling, Emma Alchimisti.

More in the San Francisco style series….

Filed Under: Indie Fashion, Local designers, San Francisco style series, jewelry Tagged With: , , , , , , , , , ,

Good Looks: Coachella Fashion Redux

April 26, 2010 By SF Indie Fashion 4 Comments

For this installment of the San Francisco Style Series, we turn to Alex and Amy of Refuses to Label. Fresh from an adventure to Southern California, the two San Francisco style mavens are back in the Bay with images and words from the Coachella music festival, held earlier this month. During the festival, the two oh-so-fashionable photographers captured images of each other and fellow concert-goers boasting personal style that reflects the SF Indie Fashion ethos and love for all things irreverent, independent, creative and visually appealing.

LovelyMan

Coachella is Disneyland to modern hipster kids as we know them. From the music (Passion Pit, anyone?) to the sea of gladiator sandals and men in skinny cutoffs, it was easy to feel lost in an Urban Outfitters spring ad campaign. That is, until you look closer. These photos represent, to us, the unique relationship that can be created between adorner and garment when both are grounded in imagination and individuality. We chose the subjects based on the uniqueness and substance of the garments worn. Each of the people pictured had both a story to tell and personal hands-on involvement in creating what they chose to wear: a handmade feather headpiece, mother’s re-worked vintage, a tank dress torn to pieces by hand, sophisticated briefs under a sheer lace mini and graphic body art that compliments their panache. These particularly groovy kids all seem to get it: “come as you are, dressed as you are, dancing as you are.”

- Amy and Alex, Refuses To Label

Lace with briefs

LaceBrief

All vintage

AllVintage

Handmade

Handmade

Handmade headpiece

Native

Simple. Chic. Comfortable.

SimpleChic

Red never hurts.

Red

Tattoos may hurt, but then you forget.

Tats

Amy

Amy

Alex

Alex

Photography by Alex Keenum and Amy Soderlind

More from the San Francisco style series…



Filed Under: Indie Fashion, Partner content, San Francisco style series, Vintage Tagged With: , , , , , , ,

Good Looks: Ruffles, Rompers and Lace

March 22, 2010 By SF Indie Fashion 1 Comment

tina-lace-top

black-ruffle-top

tina-romper

When next you find yourself lamenting the lack of springy-ness in your wardrobe, don’t think for a second you have to spend a bundle to infuse your day-to-day with worthy warm weather wearables.

Making our point is SF Indie Fashion contributor Tina Wang, who recently emerged from Buffalo Exchange with the three pieces pictured here – each priced at $8 or less.

Another perk of shopping secondhand? An opportunity to reuse fashion and, in so doing, turn your shopping habit into a lower-impact experience for the world-at-large.

From top: lace blouse with shoulder pads, $6; black ruffle tank, $8; halter-neck denim romper, $8.

More in the San Francisco style series…

Filed Under: Indie Fashion, Indie-friendly stores, Recycled fashion, San Francisco boutiques, San Francisco style series Tagged With: , , , , , , ,
« Older Posts