May 28, 2015

“Fashion Fights AIDS” Fashion Show Fundraiser this Friday

Fashion Fights AIDS: AIDS Walk 2010 Benefit Fashion Show is kicking off the annual AIDS Walk San Francisco weekend with a stylish fundraiser, with all proceeds going to the San Francisco AIDS Foundation.  Occurring on Friday, July 16, 2010 at the Horizon Restaurant and Lounge, an amazing line-up of local designers, models, stylists and fashion event producers have collaborated to raise money and help bring awareness to the fight against AIDS.  This event is a prelude to the AIDS Walk San Francisco, happening on July 18, 2010 at Golden Gate Park.

Since its inception, AIDS Walk San Francisco (AWSF) has raised more than $74 million for the San Francisco AIDS Foundation and dozens of other Bay Area HIV/AIDS service organizations.  AWSF was founded in 1987 by Craig R. Miller and his organization of activists, MZA Events.  Miller is the originator of the AIDS Walk fundraising model, which has raised more than $350 million for leading AIDS charities nationwide.  The world’s first AIDS Walk was created in Los Angeles in 1985 and expanded within a couple years to New York and San Francisco.  The event has become a Bay Area institution, bringing together tens of thousands of participant fundraisers and volunteers; hundreds of corporate, community, and friends and family teams; and hundreds and thousands of donors from the Bay Area and across the country.  The event benefits the San Francisco AIDS Foundation and more than 60 other Bay Area AIDS service organizations.  It’s successful annual turnout demonstrates the community’s enthusiastic support for the Foundation’s goals of radically reducing the number of new HIV infections and promoting the health of people living with HIV/AIDS in the Bay Area.

Everyone involved in the Fashion Fights AIDS event are donating their time and resources, allowing 100% of all event proceeds to go towards the AIDS Walk San Francisco and SF AIDS Foundation.  Participating designers include Rebel Voices Clothing, Serena Hughes Designs, Josepine Resort, Love, Danielle Pettee, Miz B by Leila Radan, Magdalena Trever, Medium Reality, Byanbe, InLush, Fashion Art 4 Humanity, G82 Designs, NK Swim, Jewelry by Christine, Jeremiah Hill, West Coast Leather, Cocoa Jeans, Fashions by Brice and Kitty Andrews Millinery.  The Fashion Show Producer Shannon Hardisty has pulled together a talented staff for the event, including Shaun McClendon of Supreme Network, Shae Lynn of VIP Socialite, Leyina Chen of Leyina Chen Productions, and Charleston Pierce of Charleston Pierce Presents.

Fashion Fights AIDS promises to be a memorable fashion runway event for a worthwhile cause.  Not only is the event showcasing local fashion industry talent, it’s most importantly making an impact by raising awareness and funds for the fight against AIDS.

Fashion Fights Aids is taking place on Friday, July 16, 2010 at the Horizon Restaurant & Lounge, 498 Broadway in San Francisco.  Tickets are $15 pre-sale and $20 at the door.  They can be purchased online at  Doors open at 8:00 PM and the fashion show starts at 9:00 PM.  For more information on AIDS Walk San Francisco, please visit their website at

This post originally appeared on Fashionable Fun

Glammed up at the “Get Pretty Party”

Within the last two months, fashion designer Danielle Pettee has had her Spring 2010 collection headline the Charity Fashion Show, had one of her dresses published in Helium Magazine, produced a dress that helped a woman win Style Studio’s “Sex in the City 2 contest”, kicked off Parlor’s fashion series with a successful runway show and trunk sale, received requests from boutiques to sell her dresses, wardrobe models at the Playboy mansion and received offers to dress a famous national stylist and a reality star of “The Real Housewives of Orange County.”  

Designer Danielle Pettee, Luey – Showdown’s bulldog, and guest model.

Who is the active Fashion PR person behind all of this?  None other than Danielle herself.  Since she started designing last Fall, she has made a tremendous impact through her own grass-roots marketing and PR efforts.  In addition to being a talented dress maker, she knows how to plan out and organize fashion shows and trunk sales with the help of her network of loyal industry associates, ranging from stylists and models to photographers.
Danielle Pettee’s rack of one-of-a-kind dresses.
Her latest event at Showdown in San Francisco can be added to her list of creative fashion events.  Because plans fell through for her to be in a fashion show on June 26th, she decided to throw a “Sample Sale. Get Pretty Party” for that evening.  With just a couple days of planning, she collaborated with one of her clients Anita Dah, the owner of Showdown, to reserve an area of the bar for a trunk show and fashion presentation.  Once word got out about her event, models, stylists and photographers offered to help out.  At the trunk show, Danielle had models do a live photo shoot for guests, to help showcase her collection to customers.
Guest Amy Lau wearing a Danielle Pettee dress with leather top and hand painted satin skirt.
In addition, people attending the trunk show were able to select and wear a Pettee dress as part of their own fashion photo shoot with photographer Ed Jay.  What made the trunk show especially interesting is that Danielle was easily accessible to talk about the construction and fit of her dresses and jumpers, as well as what she can custom design for clients.  As a result of the event, Danielle received new clients, made women feel beautiful by being a fashion model for the night, and pulled off another successful PR event.
Splatter painted organza dress with floral lace and netting detailing.
Pieced lace and satin top with splatter painted organza skirt.
Leather strapless dress with decorative ribbon belt.
Vintage cotton jumper with brown leather detailing and vintage gold buttons.
Beaded cashmere dress with sateen skirt.
Left, blue and purple splatter dyed denim dress with black leather detailing.  Right, halter style satin dress.
Designer Danielle Pettee with her guests.
This post originally appeared on Fashionable Fun.