SF Indie Fashion is a web site and online resource dedicated to independent designers in the Bay Area and beyond. We love the stores that sell ’em, the shows that feature ’em and the people that buy ’em. We strongly believe in the importance of conscious consumerism and supporting San Francisco’s independent fashion scene, locally-owned boutiques and businesses, female entrepreneurs and creative endeavors of all kinds.

Now that you know what we’re all about, let’s talk about what we’re not about. We aren’t here to tell you what to wear, how to wear it, who’s in or who’s out. We aren’t style mavens, nor are we always the best dressed bitches in the room. And while we love spreading the word about the indie movement, we aren’t indie snobs. We try to buy local whenever possible, but you’ll find mainstream labels in our closets and bad reality television in our DVRs. The bottom line? We cover what we know, what we like and what we’re currently obsessed with.

Who we are:

Lorraine Sanders, Founder and Editor

Lorraine Sanders is a San Francisco writer, reporter, blogger, copywriter and media consultant who just can’t get enough indie fashion. Lorraine writes about fashion for the San Francisco Chronicle and its SF Unzipped blog, 7×7.com, Refinery29 and many others. She also pens the San Francisco Chronicle column Style Bytes, a regular missive on the intersection of fashion and technology in the Bay Area. She loves red wine, scrappy pit bull mixes with two bum legs, really (really) bad television and subtle social ineptitude. To learn more about Lorraine, visit her online at www.lorrainesanders.com. Contact her at lsanders (at) sfindiefashion (dot) com.

Brian Grabowski, Business Development

With an eye towards ushering SF Indie Fashion into the future, Brian Grabowski lends a hand with marketing partnerships, advertising deals and sponsorships. He is the sober yin to our raging yang. Contact him at brian (at) sfindiefashion (dot) com.


Christophe Tomatis

Find Christophe’s photography online at Tomatis Photo.

Cortney Clift

Cortney Clift is currently a junior at the Academy of Art University studying fashion journalism. She has written for Fashion School Daily, 180 Magazine, Santa Clarita Magazine and of course, SF Indie Fashion. She is passionate about discovering the latest stories relating to fashion, art, music and culture and sharing them with readers. Visit her online at Visions of Humanity.

Alexandra Naughton

Alexandra Naughton is a freelance writer and blogger who has a lifelong passion for art and style. Her hobbies include dressing up, thrifting, composing hip-hop music, and publishing an independent literary magazine called Be About It. Find her at The Tsaritsa Sez.

Rachel Allison Kemp

Rachel blogs at ObviousObsessions.

Sara Iravani 

Sara Iravani specializes in fashion media and is a freelance writer and blogger. She currently resides in San Francisco after traveling and working abroad in the fashion industry. To view past and published work visit Sara Iravani’s Tumblr.

Courtney Stowell, graphic design

Courtney Stowell has been studying and growing her design palette at the Academy of Art University for the last four years. As a senior student at the Academy, her design esthetics can be described as simplistic yet bold. She lives for creative branding and quirky logos. She hopes to expand in the future to work in the fashion and print industry.

Aura O’Brien, photographer

Aura O’Brien is an award-winning photographer and Marin native who has shot for Seventeen magazine, the San Francisco Chronicle, Curve magazine, Mediabistro and many others. In 2011, she showed her work in anotherPERSPECTIVE: 2011 Art Show in Mill Valley and frequently shoots commercial and individual projects ranging from high fashion and editorial to weddings and boudoir photography.

Jessica Velez

Kizza Chadiha

Lindsay Harte