SF Indie Fashion is a web site and online resource dedicated to independent designers in the Bay Area and beyond. We love the stores that sell ‘em, the shows that feature ‘em and the people that buy ‘em. We strongly believe in the importance of conscious consumerism and supporting San Francisco’s independent fashion scene, locally-owned boutiques and businesses, female entrepreneurs and creative endeavors of all kinds.
Now that you know what we’re all about, let’s talk about what we’re not about. We aren’t here to tell you what to wear, how to wear it, who’s in or who’s out. We aren’t style mavens, nor are we always the best dressed bitches in the room. And while we love spreading the word about the indie movement, we aren’t indie snobs. We try to buy local whenever possible, but you’ll find mainstream labels in our closets and bad reality television in our DVRs. The bottom line? We cover what we know, what we like and what we’re currently obsessed with.
Who we are:
Lorraine Sanders, Founder and Editor
Lorraine Sanders is a San Francisco writer, reporter, blogger, copywriter and media consultant who just can’t get enough indie fashion. Lorraine writes about fashion for the San Francisco Chronicle and its SF Unzipped blog, 7×7.com, Refinery29 and many others. She also pens the San Francisco Chronicle column Style Bytes, a regular missive on the intersection of fashion and technology in the Bay Area. She loves red wine, scrappy pit bull mixes with two bum legs, really (really) bad television and subtle social ineptitude. To learn more about Lorraine, visit her online at www.lorrainesanders.com. Contact her at lsanders (at) sfindiefashion (dot) com.
Brian Grabowski, Business Development
With an eye towards ushering SF Indie Fashion into the future, Brian Grabowski lends a hand with marketing partnerships, advertising deals and sponsorships. He is the sober yin to our raging yang. Contact him at brian (at) sfindiefashion (dot) com.
Contributors
Jessica Velez
Kizza Chadiha
Christophe Tomatis
Cortney Clift
Lindsay Harte
Alexandra Naughton
Rachel Kemp
Courtney Stowell, graphic design
Courtney Stowell has been studying and growing her design palette at the Academy of Art University for the last four years. As a senior student at the Academy, her design esthetics can be described as simplistic yet bold. She lives for creative branding and quirky logos. She hopes to expand in the future to work in the fashion and print industry.
