For the variety of bodies on the planet, it’s amazing how limited the sizes are in retail stores. Head out shopping for men’s jeans, as I did with my husband over the weekend in San Francisco’s Hayes Valley, and you’ll be hard-pressed to find many options over size 32.
For women, the situation is far worse. Finding pants in a mainstream store that fit if you’re extra tall or larger than size 10 is much harder than finding an acceptable pair in sizes 4-8. But there are many more women who are size 12 and up. What gives? None of it makes any logical sense.
Given the number of people who need plus-size and big-and-tall clothing, there should be a much wider variety of options out there – and they should be easily accessible to shoppers. That’s just one of the very many, many things I love about shopping from independent sources: many designers are willing to custom make or custom tailor clothing to fit their customers’ preferences. But very few people can afford an entirely custom wardrobe.
As someone who thinks that shopping for sizes outside the 2-10 range should be made much easier on consumers (and much more fashionable, at that), I’m happy to have UK-based big men’s shop Jacamo as a supporter of SF Indie Fashion. While we’re working on helping to democratize fashion by putting a spotlight on small, independent designers, this online retailer is giving big and tall guys fresh, affordable, on-trend options for both daytime casual and professional wear.
They’re two different approaches to fashion democracy, but in the end, both mean more options for more people – not to mention happier shoppers.
And one last thing: if you’re new to Jacamo, the company will give you 20 percent off your first order on the day of your first visit to the web site.
This is a post sponsored by an SF Indie Fashion promotional partner. We love our sponsors and hope you will, too. They make it possible for us to keep bringing you news and features about San Francisco’s independent fashion community, designers and upcoming events.