May 27, 2015

Introducing SF’s First Fashion Blogger Runway Show

San Francisco will see it’s very first fashion show featuring fashion bloggers instead of models this weekend during the 3rd annual Beauty Expo, a competitive showcase of Bay Area styling and beauty talent produced by the San Francisco Fashion and Merchants Alliance. Read on for more detes and how to win tickets to this local fashion event.

Hosted by Charleston Pierce, the evening derives its main drama from a style-off featuring competing teams made up of hair and makeup pros culled from Bay Area salons and beauty schools. A judges panel made up of Celebrity Stylist Antonio Venegas, former model Joyce Hu of The Bookr, Stylist Dario Smith of Bellwether Project and Gwendolyn Wright of The Wright Consultants will decide the winners.

The evening will be capped off by a fashion show with bloggers as models, including Jules Vasic of The Green Stylist, Alison Messinger of Eclectic à la Mode and Lona Duncan of Lux Resale – each in apparel by designer Jennifer Ly.

Other reasons to go: A chance to mingle with participating designers and folks from sponsor companies such as Styletag, Fizz Marketing, Punchtab, Shopience, Intern Sushi, Wella,, The Brush Guard, Pigment Cosmetics, Rodan+Fields, Seacret SF, WorkPlayDate, Bachman’s Sparrow and Chloe+Isabel.

Want in? We’ll be giving away tickets later this week, so follow us on Twitter @sfindiefashion or visit our Facebook page. That’s where it will all go down.

More San Francisco fashion events

SF Indie Fashion is a Beauty Expo media sponsor

  • Jessica Buurman

     Your 3rd annual beauty expo blog is very nice in favor of fashion blogger in fashion field. Thank you so much for sharing it!