Fashion for a good cause drew many out on a recent Thursday night to Mission boutique Hangr16 for the re-launch of the Wildlife Works Fashion Collection, a line of organic cotton, carbon-neutral clothing for men, women and children that helps create jobs in rural Kenya. Along with its socially-responsible take on style, the clothing appeals with simple shapes, neutral hues and easy wearability.
“We’re a conservation company with a fashion line, and basically the whole premise is based on creating jobs,” Creative Director Joyce Hu tells us.
Best known for its REDD carbon offset program and accompanying sustainable wilderness conservation projects, Wildlife Works brought its fashion collection, first launched in 2001, back to consumers this fall after a two-year hiatus. The collection ($28-$68) includes basic t-shirts, hoodies and scarves with prints inspired by traditional East African textiles. Leading the creative team, Hu aims to bring a fresh and fashion-forward approach to the company’s apparel. Styles like the women’s Siri top, with a cropped length and dolman-esque sleeves, exhibit this new direction.
Up until last week, the collection was only available online in the company’s web shop, but a selection of Wildlife Works apparel will be available for purchase through the end of December at Hang16.
Celebrating that fact at the launch party, which featured a collection of stunning images shot on the Wildlife Works project site in Kenya by fashion photographer Peter Jones, were many local fashion heads and supporters of the San Francisco fashion industry, including fashion bloggers, designers, design students and members of the media. Spotted on the scene were gr.dano’s Brian Scheyer and Jill Giordano, Urban Daddy editor Sarah Sung, Eco Salon’s Sara Ost and Rowena Ritchie, The Fashionista Lab’s Adelle McElveen and many others. See below for more faces and names from the stylish crowd:
Photography courtesy of Id/Ego Photography and Peter Jones (images two and three) for Wildlife Works