Want to see your name on a fashion label? Read on. It could happen, thanks to new crowdsourcing startup Velvet Brigade, a company from two Bay Area apparel industry vets that produces original pieces based on sketches from emerging designers who amass the most votes.
While the idea of offering garments based on customer votes and preferences is not new – UsTrendy does it, as does ModCloth, albeit in different ways – the company caught our eye with its seasonal style challenges and focus on independent, emerging designers.
Founded by Jena Wang and Lindsay McConnon, who met and honed their considerable style skills as buyers for Macy’s, the company launched its ecommerce platform last month and, more recently, an autumn-themed style contest dubbed the Fall Layering Piece Challenge. Want to see your piece produced and sold to shoppers? Here’s how it works: submit a sketch of your ideal fall layering piece, then promote your idea. The top-voted design will then move from sketch to style reality and become available for purchase in the online store. Winning designers receive a cut of the sales, a copy of the garment and their name on the label.
The fall contest runs through Oct. 31. Ready to join the competition? Submit your sketch.
Illustrations courtesy of for WCharles24 and Lacmr57 for Velvet Brigade