If you’ve been looking for an excuse to visit the eco-conscious Berkeley boutique Convert, we’ve got one for you: during the entire month of July, purchase any RVCA item from the store, and you’ll receive two tickets to a private acoustic concert at month’s end featuring professional skateboarder-turned-singer-songwriter, Matt Costa.
Costa Mesa-based label RVCA intrigues as a brand that’s managed to move beyond the standard skate and surf mold by supporting up-and-coming artists and musicians with its Artist Network Program. The ANP sponsors artists such as photographer Mark Hunter (of thecorbrasnake.com), musician Jack Johnson and Matt Costa.
While RVCA is still grappling with ways to become a greener company, a major priority for Convert, the label is making sure to do some good in the world in the meantime. Each year, RVCA gives two percent of its sales from Convert’s store back to Convert annually, and the Berkeley boutique, in turn, donates the funds to a sustainable, eco-focused group. Last year’s funds went to the Surfrider Foundation, which helps preserve and protect beaches all over the world. This year’s designated charity will be announced later this year.
Want to sing along with Costa? The concert will take place July 30th at Convert (1809B Fourth Street, Berkeley, CA 94710). Doors open at 7 pm, the show starts at 7:45 pm. In addition to the music, there will be an open bar, small bites and the chance to win a RVCA outfit.
Photography courtesy of Convert and RVCA