Just because you’ve spent years designing elaborate costumes for the likes of Slipknot, Motley Crue and the Red Hot Chili Peppers doesn’t mean you’re averse to a sweetly simple summer dress. Such is the case with Viereck, the namesake label of L.A.-based independent designer Deborah Viereck, whose versatile frocks are now available in San Francisco.
For spring and summer, Viereck offers simple silhouettes that stop short of boring, thanks to dramatic hemlines, occasional cutouts and hues that belie Viereck’s rock ‘n roll past designing stage looks for bands and hip-hop artists and eye-catching ensembles for Disneyland’s 50th anniversary parade. New to Bay Area shops this spring, we hear Viereck ($125-$175) now hangs on the racks at such local boutiques as Ambiance, De Novo and Jolie in Mill Valley.
Styles such as the Hot Sake (shown above) have the kind of dress-it-up or dress-it-down versatility that’s key for many a San Francisco gal. We also appreciated the flattering, tie-waist and the functional, but low-key pockets in the Domincan dress.
Photography courtesy Chris Callaway for Viereck.