The first Project ETHOS show to hit the Bay Area inspired and entertained over 600 attendees at Ruby Skye earlier this month. The evening merged art, independent and established fashion brands and music performances featuring Bay Area artists and included a live performance by Geographer. But the highlight of the night had to be the fashion show, presenting work by locals Zoë Hong, Danielle Pettee, Menk designer Mansha Khithani, Lucy Bea Swimwear and Kristina Michelle on a 50-foot white runway alongside Fredrick’s of Hollywood Swimwear.
Adding to the evening’s excitement, Lucy Bea’s design team took home a $3,000 prize after the audience texted in their votes during the evening’s vitaminwater zero™ Flavor Fashionista Challenge.
Photography by Christophe Tomatis

















