Earlier this month, I stopped by the Sassy City Chicks media preview before the event at Fort Mason Festival Pavilion. I often go to shopping events not necessarily to shop, but to learn about and talk to new, interesting designers, labels and small businesses in the Bay Area. It’s one of my favorite ways to find new people and businesses to write about on SF Indie Fashion and in my regular assignments for 7×7.com and the San Francisco Chronicle publications.
I ran across several companies and designers that I’d never met before, and I am looking forward to featuring several of them in the coming days and weeks. I’m not going to mention them here, because a couple of them are new, new, new, and I want to feature them prominently on the site instead of just giving a brief mention.
Overall impressions of the event: it was an interesting mix of vendors in that those participating ran the gamut from earthy and eco-friendly to upscale artisan jewelry to inexpensive, ultra trendy finds apparel priced at even further discounts.
Below, a few images from my stroll.
And yes, of course, there was so much more to see. We featured one new local label, Holly Scott, who piqued my interest last week. Stay tuned for more to come.