It took Fort Mason’s Festival Pavilion in San Francisco to hold the 40 local and national designers, models and approximately 1,200 guests who turned up for last Saturday’s Charity Fashion Show.
Dubbed as the largest fashion show on the West Coast, local and independent labels such as Anya Tatarenko, Kittinhawk and Ragdoll presented their latest alongside spring offerings from major brands such as Gap and Tracy Reese to benefit The Princess Project, an organization that provides prom dresses to girls in need.
“When we heard that it was moving to Fort Mason, we just knew this was going to be huge. This is a huge event. It’s for a good cause. I couldn’t think of anything better,” said Frock LA CEO and designer Victoria Tik, who presented two collections emphasizing clean, minimalist designs and long, lean silhouettes.
Before attendees could see the many models strut down the aisle (which was about half the length of a football field), flocks of well-dressed guests mingled in the sponsor’s room, where they sipped free samples of local wines, indulged in Sprinkles cupcakes, posed for photos in front of backdrops and stopped by local designer booths such as Stella & Dot and San Franpsycho, who screenprinted shirts on the spot.
The show began with a video about The Princess Project and was followed soon after by local Oakland designer Ahr.es.ihm, who showcased designs of beaded floral prints and bright colored gowns. Other notables from the evening included Ragdoll’s latest wedding collection of textured, draped white lace gowns inspired by the Victorian era.
Mixed between our beloved homegrown designers were big time names like Gap and Nicole Richie’s line, Winter Kate, as well as Antik Batik designs from as far away as Paris, France.
Photography by Christophe Tomatis for SF Indie Fashion