First off, don’t let the L.A. thing deter you: Frock Los Angeles has Bay Area ties through and through. Not only is it eco-minded in an oh-so-San Francisco way, it’s the debut label from U.C. Berkeley grad Victoria Tik and will be hitting the runway at the Charity Fashion Show coming up on April 2 at Fort Mason. But here’s what really drew us in: the line’s easygoing style, which pairs sustainability with subtle vintage appeal.
We recently got a sneak peek at the label’s Fall/Winter 2011 collection, and we’re happy to be able to share a few shots with you. Tik has created a collection ($90-$220) of quietly elegant women’s apparel that’s cut to flatter a variety of body shapes, made of eco-friendly fabrics such as certified organic cotton, bamboo and soy and – adding to the low maintenance California vibe – each piece can be machine washed and tumbled dry. Neutrals and muted, pair-with-anything hues such as leaf and dark grey make the pieces all the more versatile. Like what you see below? You’ll find Frock LA at indie-friendly retailers such as Moxsie, UStrendy and Fashionstake.
We’re especially enamored of the reversible Angie dress, which can be worn with either a plunging neckline or as a sophisticated cowl neck backless number, and the deep v-neck Ashlee jumpsuit, designed by Vanessa Curry of the Pussycat Dolls.
Photography courtesy Ian Maxion and (studio shot) Jennu Huong for Frock LA