Attention fans of uncommon fashion: Desigual, the fashion-forward Spanish clothing label that’s rapidly becoming a must have in everyone’s closets this season, celebrates the launch of its newest store here in San Francisco… and we couldn’t be happier.
Desigual (pronounced “dizzy-gwol”) translates to “It’s not the same” and after tomorrow, we won’t be either, Bay Area.
Well known throughout Europe for its fun, bold, colorful fabrics and prints, this brand is anything but ordinary.
Join in the fashion frenzy tomorrow from 12 noon to 6 pm for nonstop celebrations, including 50 percent off the Fall/Winter ’10 collection, sangria bars, tapas and SF-based Om Records recording artists spinning sweet, soulful beats until your heart’s content.
And keeping in true Spanish tradition, Desigual alongside OM Records and 944 Magazine will keep the party going strong as they host an invitation-only VIP party at the store from 7 pm-10 pm, with DJ/Instrumentalist Chuck Love. The OM artist is known for his jazzy, groovy DJ sets complimented by his vocals and live instrumentation: guitar, horn, flute, keyboard. Another OM veteran, Al Velilla, will back up Chuck with live percussion.
So get ready, we’ve never seen a party quite like this before! Details below:
What: Desigual Opening – San Francisco
When: Thursday, February 10th, 12 noon to 6 p.m.
Where: Desigual, 101 Powell Street @ Ellis
***Want to score tickets to the VIP invite-only party tomorrow evening at the store? We’ve got 5 sweet pairs to give away. Just be one of the first five people to email SFVIPFashion@gmail.com. And be sure to tell ’em we sent ya.***
Photography courtesy Desigual
This post sponsored by Desigual