Proving its growing interest in all things fashionable, Google joined designers+artists (DNA) last Friday at The Common for a special party closing the JNBY pop-up shop. Based out of China and internationally recognized, JNBY chose San Francisco for its two-month pop-up event, which doubled as the label’s West Coast debut.
Catered by Bar Bambino, the party was an invite-only final shopping event for the JNBY line, otherwise only available online at Shopbop.com. Pieces from JNBY’s contemporary, edgy F/W 2010 collection were on sale for guests, most of whom were from Google, the evening’s special guest.
One notable among the casually-dressed Friday night crowd was Marissa Goodman, Google’s fashion and style specialist. Goodman, part of Google’s development team for its recently launched fashion venture Boutiques.com, shared that Google was enthusiastic to collaborate in this closing event for JNBY, a featured designer on Boutiques.com.
Google is also brainstorming future ventures with its internal club, dubbed ‘GStyle,’ Goodman revealed. GStyle meets monthly to brainstorm ideas and events primarily targeted around technology and the increasingly influential world of bloggers. No specifics yet on what to expect from GStyle, but do prepare for innovative pushes in true Google fashion — no pun intended — likely to bridge fashion and technology and advance services for bloggers, designers and other fashion industry players.
From the sounds of it, Google is revving up to take on the fashion world. Can Google change the game of fashion? We’ll have to patiently watch as the world’s number one search engine reveals its strategies.
Photos from the JNBY Closing Party:
Photos courtesy DNA Pop-up Shop