NICE Collective fans, your adventure begins at 2111 Market in the Castro. The San Francisco-based label’s latest pop-up retail quest, the Mobile Supply Unit (MSU), has silently landed into this relatively concealed space at Market and Church. NICE has twisted its military-inspired streetwear into an experience with a post-apocalyptic, space-age feeling. Style.com has reported doors were to open officially this Wednesday, but it was closed shop when SF Indie Fashion scoped the scene Thursday afternoon.
Keep an eye on the doors – especially given that the operative word in this new spot’s name is “mobile.” After a mere nine months, the San Francisco pop-up store is expected to be history and will pack up and ship out to NICE Collective’s next as-yet-unsaid destination.
Interior photos courtesy NICE Collective. Exterior photo courtesy Kizza Chadiha.