Usually reserved for wholesale clients, the San Francisco Fashion Collective is opening up its doors to the public this week for a sample sale that includes many of the local labels it houses, as well as others from farther afield that are represented by showrooms in the building. It’s a rare chance to shop directly from these suppliers and get good deals on merchandise that ordinarily wouldn’t be so readily available to those outside the trade.
I’ve been to visit the Altitude Promotions showroom in the building before to check out the latest from designers such as Lorian Lindsay, John S. Brana, REVEAL and others that Karri Ann Frerichs represents, and the experience left me wanting to go shopping right from the racks. This week presents a chance to do just that. And for anyone who generally has an interest in fashion and how showrooms work, exploring what’s inside the SFFC is an interesting excursion in and of itself.
The sale runs through Friday and includes apparel and accessories for women and children from designers such as Weston Wear, Zina Eva handbags, Lorian Lindsay, Fluxus, Kissy Kissy (kids clothes) and others.