There is a lot of buzz around eco friendly, ethical fashion. People have become more and more environmentally conscious and they put a lot of thought and care in what they wear, were it came from and how it was made. I came across FluffyCo not too long ago and I instantly fell in love with the products they sell, the originality of design and their approach to sustainable, ethical production. FluffyCo is a small San Francisco based brand founded by a Polish native Paulina Berczynski. It carries a variety of products from basic apparel: T-shirts, hoodies to leather goods like wallets and belt buckles and even a really adorable eco friendly baby line. I absolutely love the uniqueness of Paulina’s design and it only makes my happy that a lot of her ideas come from her native country Poland where I am from as well. FluffyCo is sold online but also in many boutiques in the United States and abroad.
I had an amazing opportunity to ask Paulina several questions and she was kind enough to talk about FluffyCo vision, inspirations and the new line.
1. What’s unique about Fluffy brand?
We’re small and largely self-sufficient, super design forward but with a definite eye on sustainable production of clothes and green design. There’s a definite trend these days towards “art driven” brands where a company’s designs are generated by a number of artists on contract. This makes for some cool T-shirts, but my interest in this business came from designing T-shirts, not selling them. I still design all the graphics for the entire product line myself. So I think it’s our aesthetic, and our values based business culture that sets us apart.
2. What was your inspiration for creating your new Fall 2010 collection?
While designing this season, I was mostly living in Lodz, Poland, where I was born. Each season is inspired by themes in nature and art, but this time there’s a little bit of Eastern European influence as well. Our Thinking of the print was inspired by some graphics in Polish poster art, we have a Russian flower print dress, and a few more feminine tee shapes to choose from.
3. How do you manage to balance out your professional life, running a successful brand and motherhood?
I have a lot of support! The FluffyCo staff is incredibly resourceful and helps we with everything from feedback on new ideas to picking colors for final designs. They handle all of the day to day business so I can devote my time to design, direction, and coming up with new ideas.
My husband is a super supportive and hands-on dad. We have a little daytime baby help during the week too. If I have time to do my work and really focus for a few days a week, when it’s baby time, I can be 100% present and just enjoy the little guy to the fullest. I love my work, but I am just obsessed with the baby. He even inspired me to start the Little Fluffy onesies, which have been very well received so far.
4. What are your favorite new items from this line?
The Wolf Girl tee in natural is epic. I took the sample home from the shows and it’s in heavy rotation. And the boyfriend tee we designed is so casually loose yet feminine, it’s super wearable.
Red tunic in the picture below reminds me of a Polish Flag. I wonder if that was Paulina’s inspiration for this piece.
Thank you Paulina and FluffyCo for a chat!
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