Within the last two months, fashion designer Danielle Pettee has had her Spring 2010 collection headline the Charity Fashion Show, had one of her dresses published in Helium Magazine, produced a dress that helped a woman win Style Studio’s “Sex in the City 2 contest”, kicked off Parlor’s fashion series with a successful runway show and trunk sale, received requests from boutiques to sell her dresses, wardrobe models at the Playboy mansion and received offers to dress a famous national stylist and a reality star of “The Real Housewives of Orange County.”
Designer Danielle Pettee, Luey – Showdown’s bulldog, and guest model.
Who is the active Fashion PR person behind all of this? None other than Danielle herself. Since she started designing last Fall, she has made a tremendous impact through her own grass-roots marketing and PR efforts. In addition to being a talented dress maker, she knows how to plan out and organize fashion shows and trunk sales with the help of her network of loyal industry associates, ranging from stylists and models to photographers.
Danielle Pettee’s rack of one-of-a-kind dresses.
Her latest event at Showdown in San Francisco can be added to her list of creative fashion events. Because plans fell through for her to be in a fashion show on June 26th, she decided to throw a “Sample Sale. Get Pretty Party” for that evening. With just a couple days of planning, she collaborated with one of her clients Anita Dah, the owner of Showdown, to reserve an area of the bar for a trunk show and fashion presentation. Once word got out about her event, models, stylists and photographers offered to help out. At the trunk show, Danielle had models do a live photo shoot for guests, to help showcase her collection to customers.
Guest Amy Lau wearing a Danielle Pettee dress with leather top and hand painted satin skirt.
In addition, people attending the trunk show were able to select and wear a Pettee dress as part of their own fashion photo shoot with photographer Ed Jay. What made the trunk show especially interesting is that Danielle was easily accessible to talk about the construction and fit of her dresses and jumpers, as well as what she can custom design for clients. As a result of the event, Danielle received new clients, made women feel beautiful by being a fashion model for the night, and pulled off another successful PR event.
Splatter painted organza dress with floral lace and netting detailing.
Pieced lace and satin top with splatter painted organza skirt.
Leather strapless dress with decorative ribbon belt.
Vintage cotton jumper with brown leather detailing and vintage gold buttons.
Beaded cashmere dress with sateen skirt.
Left, blue and purple splatter dyed denim dress with black leather detailing. Right, halter style satin dress.
Designer Danielle Pettee with her guests.