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San Francisco Fashion Week

July 31, 2010 By Leave a Comment

San Francisco Fashion and Merchant Alliance put together a great two day Fashion extravaganza. I had a pleasure to attend and support one of my friends Pamela with Fashionistette. I’d like to congratulate SFFAMA for choosing a fabulous venue. I have never heard of Vitamin Water Social Club and I have to say it’s a really fun place.

Right before the show with Fashionistette Pamela:

Me and a really cool Vitamin Water Wall.
I’m wearing hear a ZARA dress.

Me and Fabulous Siv with JCrewholics

And finally some fashion…

Photography: Doug Birnbaum

This post originally appeared on Moda Epidemic

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The Man Behind the SFFMA: A Chat with Owen Geronimo

July 30, 2010 By Leave a Comment

Spend any amount of time in and around San Francisco’s growing fashion community, and you’re likely to run into Owen Geronimo. Founder of the San Francisco Fashion and Merchants Alliance (SFFMA) and producer of local events such as this weekend’s San Francisco Fashion Week – The Reinvention and the ongoing Fashion Mash-ups series, Geronimo is constantly organizing gatherings that give local designers the opportunity to show their work [Read more...]

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Dress Me Up + Make Me Bettina: Now in North Beach

July 30, 2010 By 4 Comments

A margarita glass falls to the floor smashing into dark wooden panels and Doretta vibrantly shouts from behind the dressing doors, “It’s a Party Now.” Perhaps the glass was somewhat of a christening for Bettina’s new location along Grant Avenue in the heart of North Beach.

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Perfect with a Tank: Super Sugar Ray Ray Ruffle Skirt

July 29, 2010 By Leave a Comment

Super Sugar Ray Ray designer Rachel Riggin recently started making cute, cotton ruffle skirts that pull on with easy, summer-appropriate ease.

When we asked her how to wear them best, and she had this to say:

“They are great with leggings and slouchy boots. I have a pair of the metallic silver American Apparel leggings that I love wearing with the metallic silver pinstripe skirt.  Or if i’m really planning on working it out on the dance floor, I’ll wear a striped skirt with bare legs and bright sneakers.”

Sure, you’ve got to be into ruffles and bold hues to pull off the skirt shown here, but Riggin offers more sedate versions in grey eco-friendly bamboo fabric.

What to wear on top?

Suggests Riggin:

“Definitely a long, fitted shirt looks great, even a long wife-beater style tank looks good. A long tube top would be cute, too.”

Ruffles skirts ($67) are available in the Super Sugar Ray Ray etsy shop.

Filed Under: Eco-Friendly, Indie Fashion, Local designers Tagged With: , , ,

Snap Judgment: O’Lover Straw Hats

July 28, 2010 By Leave a Comment

Our very-visual, (almost) chatter-free snap judgment of the day: perfect-for-summer, hand-formed straw hats, $125-$195, by O’Lover Hats, a label by Oakland milliner Elwyn Crawford.

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Filed Under: Indie Fashion, Local designers, Men Tagged With: , , , , ,
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