Snap Judgment: Silk Beaded 80′s Dress from Sweet Rocket 99 Vintage

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Our very-visual, (almost) chatter-free snap judgment of the day: vintage 80′s sequin and beaded black silk dress, $50, from Oakland-based Sweet Rocket 99 Vintage, just one of the local vendors who’ll be showing at Market SF this Saturday.

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Lemon Twist will be Red Haute this Weekend

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Hayes Valley boutique Lemon Twist is featuring local designer Alison Rutherfurd’s Red Haute jewelry line this weekend as part of its monthly Merry Pop-Ins event. If you’re feeling festive, be sure to swing by during the Friday evening reception.

More upcoming San Francisco fashion and shopping events

Re:Construction Salon Opens in Noe Valley

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While some seek out bustling, 15-plus-chair salons where pulsing music competes with stylist-client chatter, others take pains to find the kind of quiet, low-key atmosphere that makes hair revamps a relaxing, streamlined experience. If the latter is what you’re looking for, a new destination to try is Re:Construction Salon.

Opened this month on Church Street by longtime Hair Play stylist and colorist Ashley Whitfield, the space once home to half of the When Modern Was furniture store (now on 24th St.), beckons patrons with white-washed walls interiors accented with black and earthy green hues and products from Schwarzkopf and Pureology. Whitfield’s goal (other than great hair, of course)?

“I want people to be about to relax, have a nice cup of coffee or a glass of wine and chill,” she says.

Cuts for women start at $70, while guys cuts start at $55. Bang trims and men’s clean-ups are free of charge to clients. Pricing for color services varies depending on hair length, but starts at $85 for partial highlights.

Want to check out the salon for yourself? An opening reception takes place on Saturday evening from 7-9 p.m.

Re:Construction Ssalon, 1504 Church St., SF, www.reconstructionsalon.com.

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Snap Judgment: FluffyCo Owls Hoodie

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Our very-visual, (almost) chatter-free snap judgment of the day: Unisex Owls Hoodie, $66, by FluffyCo.

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Shop It To Me, Unzipped: San Francisco’s Favorite Brands

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This post written by content partner Shop It To Me (www.shopittome.com), the free online personal shopper for clothing, shoes, and accessories.

San Francisco’s got a reputation for being an independent-minded city, and the city’s preferences for fashion lives up to that image. Here’s what Shop It To Me’s zip code analysis of popular fashion brands reveals about our city:

The active, sporty lifestyle is strong in…The Marina & Cow Hollow

Amid the Marina and Cow Hollow’s upscale preppies, sportswear label Nike tops the list of best-loved brands. Also ranked highly: Ella Moss, the California-born line of yoga-casual tunic tops, tees and striped dresses. 94123-ers like their jeans, too: Comfy, premium jean line Paper Denim & Cloth is a favorite.

S.F.’s most “label” conscious neighborhood is…Pacific Heights
No surprises here. The neighborhood that’s always defined itself as capital “P” posh (and the world of Danielle Steele) has a serious thing for designer fashion, albeit of the kind founded and helmed by strong, forward-thinking women, including Tory Burch, Diane Von Furstenberg and Kate Spade.

But if you’re looking for a conscience, head to …The Mission
Where else would Kenneth Cole with its strong liberal message—and urbane leather goods for women and men—resonate as loudly? When not shopping for Kenneth Cole, Missionites also favor the fierce designer minimalism of Calvin Klein.

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“Brands Unzipped” Methodology: Shop It To Me (ShopItToMe.com), the popular free online personal shopper, took a random sample of its members in major metropolitan cities, and analyzed the most popularly selected brands within each geography.  We compared the top 20 most selected brands for each area.  {Randomly selected sample: San Francisco 10,360 members.}

About Shop It To Me: Tell us the brands you love (we have over 600 designers to choose from), select your sizes, and we’ll send you personalized email alerts when items that match your preferences go on sale. It’s just that simple! Sign up here.