As Wonderland opened its doors on the Mission end of 24th street last Thursday night, we swung by to check out the new space from Irene Hernandez-Feiks and Houston Feiks of Chillin’ Productions. Inside, we found a veritable haven for fans of local, independent fashion. The gallery-boutique stocks accessories and apparel ($20-$250) for men and women by a diverse array of local talents, ranging from polished pieces by gr.dano and Verrieres & Sako to rocker-friendly tops by Venus Superstar and colorful, unique pieces from Silver Lucy.
“We’re going to have super edgy, hipster, funky to something that can go to work,” Hernandez-Feiks says of the variety hanging from the racks.
Guys will find a front section devoted to them, with Estrella Tadeo shirts and Rebel t-shirts accompanying Gytha Mander menswear. There’s also a small selection of items for kids, something Hernandez-Feiks hopes to expand in the coming months. Along with clothing, accessories abound, including LynnEyeStyle eyewear made from vintage frames (Hernandez-Feiks showed us a smashing Givenchy pair she had in stock), Sweet Meats pillows and Momoca hats – just to name a very few.
Shoppers seeking one-of-a-kind and custom apparel are in luck, as most designers available in the shop are ready and willing create made-to-order clothing and accessories.
The second half of the shop is a devoted gallery space, where monthly shows will display art and furniture created by local artists. In front, the shop’s windows await student art installations Hernandez-Feiks has in the works, thanks to her connections with local art and fashion schools.
“For me, it’s really important to support local talent, and we have so many good people here. I want to show people that in San Francisco, we can do really well. You can find a shirt that is made better than something in Bloomingdale’s,” Hernandez-Feiks says.
Our thoughts exactly…
Check it out for yourself: Wonderland, 2929 24th St., www.wonderlandsf.com.
Photography courtesy of Irene-Hernandez-Feiks