May 23, 2015

‘Frisco is A.OK: Oak NYC Pop-Up Shop




It’s always smashing when two great independent sources for fashion-forward wearables join forces. The latest example: an OAK NYC pop-up shop debuting this week at Market Street store The Seventh Heart, best known for its original tees and well-priced selection of men’s and women’s denim and go-anywhere basics.

Bringing the New York outpost’s relatively affordable house label A.OK to San Francisco for the first time, the pop-up shop means merch that was previously only available in New York or the OAK online shop.

“It’s a perfect collaboration not only because of a longtime friendship between the owners but also because of a shared aesthetic. We have been combining forces for the last year as The Seventh Heart’s line of t-shirts has been featured in OAK’s store in New York, as well as online, and the OAK pop-up shop is the next obvious step in our relationship,” Mark of The Seventh Heart tells us.

As for the pop-up shop’s time in the City, right now, that’s up in the air.

“I’m not sure how long this initial inventory will last. Depending on this launch it could become an ongoing project,” Mark says.

Yes, it’s true, you could have purchased A.OK’s under-a-$100-pop tanks, tops, jeans and plaid shirts via the Internets, but isn’t shopping always better when you can see, touch and try-on?

Another thing that makes shopping better: a party. You’ll find one in full force on Thursday night, when The Seventh Heart opens the pop-up shop event with DJs and cocktails before heading to Tubesteak Connection at Aunt Charlie’s lounge for an after party. Get the details on the SF Indie Fashion Calendar.

Photos, from top: A.OK tank, plaid shirt and denim jeans.