It’s all well and good to see the writing on the wall, but what if the proverbial walls happen to be blank? If you’re 25-year-old entrepreneur Roy Masuko, you turn the unplanned nature of life into the basis for an independent clothing line.
“What do we have in common with our peers on the other side of the world? Our lives are unscripted. There’s not a destiny. By saying unscripted, that’s what we have in common, regardless of where you are and how you’re living,” says Masuko of the Unscripted Clothing, the San Francisco-based menswear label he founded and now runs with four other partners.
Life may be an improv act, but the company’s global focus is no random coincidence. A political science major who spends half his time living in Tokyo, Masuko wanted world issues to play a major role in the company’s clothing, which pairs a streetwear aesthetic with substance in the form of graphic tees emblazoned with politically provocative graphics highlighting issues from media restrictions in Iran to child soldiers fighting in armed conflicts around the world. Also part of the line are collegiate-inspired items intended to send a subtler message about the importance of education and the challenges facing today’s public schools. Headware, button downs and v-necks round out the collection.
“Our concept is really to educate the masses through design and fashion, and we feel like the streetwear industry as a whole is a great medium to do just that.”
Photography courtesy of Unscripted Clothing
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