Where will you be as Valentine’s Day 2010 draws to its inevitable conclusion? If you’re in love with local fashion, then true romance awaits at Sunday’s Lovesick III, a fashion event showcasing the work of local designers alongside musical entertainment a la DJ Irene Hernandez-Feiks and a live set by The Goldenhearts (get there at 7:30 p.m. for that), an art installation, a trunk sale, raffle goodness and even a kissing booth.
Launched by San Francisco designer Alexandria von Bromssen three years ago, the annual event draws together the City’s edgier, underground creators of apparel, lingerie and accessories. Sidling down the runway this year will be looks from Alexandria von Bromssen, Miss Velvet Cream, Richard Hallmarq, Miranda Caroligne, Kayo, Medium Reality, My Dirty Dishes, Jasmin Zorlu, Ghetto Goldilocks, Tamo Design, Gallerah and Invisible Hero, among others.
For a show held each year on the day devoted to love, it’s altogether fitting that the show itself is largely a labor of love.
“Everything that we’re doing is out of pocket. It’s our passion. It’s all that we have, and we don’t have big budgets,” says von Bromssen of the participants’ efforts to make the show a success.
As for the event name, it sums up a part of von Bromssen’s own experiences in matters of the heart.
“I love hard, and I tend to be lovesick,” she tells us.
Lovesick isn’t the only big event in von Bromssen’s world this week. She also just launched her label’s online store. Below, we offer you a visual sampling of what you’ll find in store with images culled from her past and current collections.
[Photography courtesy Alexandria von Bromssen]
More upcoming fashion events…