De Novo boutique livened up the Marina district’s Chestnut Street over the weekend, when it opened a second San Francisco location done up in bright blue hues and stocked with pretty dresses.

“We wanted to bring something new to the neighborhood. Everyone seems to be carrying Ella Moss, and we import most of our clothes from Europe,“ says Nu Thachphan, who co-owns both stores with her sister, Note.

Those fond of the sisters’ Pacific Heights boutique and its feminine accessories will find even more jewelry waiting at the Marina outpost. Now with a larger store space to play with, De Novo Marina is taking full advantage of the extra room by stocking shelves and cases with locally-designed offerings such as the gold-plated necklaces and earrings of Bay Area jewelry designer Ana Sergio. And, as if that weren’t enough, we’re willing to bet you’ll fall head over heels for one off the shop’s long wool sweaters imported from London.

Need further proof? Stop by De Novo Marina, 2230 Chestnut St., and see for yourself.

– By SF Indie Fashion contributor Michelle Ruiz