Noo in Town: Nooworks Flagship Store Opens (Plus, Fall Sneak Peek!)

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San Francisco’s Western Addition got a boost in the fashion department this week with the arrival of the Nooworks store, stocked with the label’s laid-back apparel and accessories by local designer Jennifer D’Angelo.

Taking over the 300-square-foot space from Free Gold Watch (another local label), the shop currently houses a summer collection of terry towel and vintage-inspired denim mini-dresses, 60′s surf-minded denim parkas, accessories such as the ever popular Nooworks sunglasses and t-shirts for men and women printed with signature designs, often featuring the work of local artists and Nooworks collaborators such as Jay Howell and Diego Manino.

Designed in San Francisco and made in Oakland, the home-grown line has built a steady following among independent fashion fans in the five years since debuting with a single t-shirt featuring a drawing of the label’s namesake, D’Angelo’s Westie pup Noo Noo.

“The store will be a great place to find limited edition and one-of-kind pieces,” says D’Angelo.

Among them, shop visitors will find a series of so-scary-they-might-be-cute pillows printed with Manino’s ghoulish illustrations. Next up for Nooworks? A forthcoming fall collection that’s darker and moodier than previous seasons and inspired by murder mysteries, noir-ish fog and Jekyll and Hyde. We’re getting shivers already. See below for a few preview pics by San Francisco fashion photographer Liz Caruana, who recently shot the fall collection in the eerie environs of the Stockton Street Tunnel. If you ask us, the tunnel’s never looked so good.

A perfect time to pony up in person? Head there on your way out tonight for the Nooworks grand-opening party from 5 to 9 p.m. And anytime the mood strikes, shop this local label online and keep up with Nooworks news and happenings via its blog.

[Photo credit: all photography by Liz Caruana]

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Mighty Fine: New Jewelry Collections by Elixir9

Elizabeth-Lass-4Move over Love Potion No. 9, there’s a newcomer in town that’s well on its way to stealing our hearts. Elixir9 is a newly launched line of hand-forged silver and gold jewelry from San Francisco designer and metalsmith Elizabeth Lass, who makes her retail debut this week at The Mission Statement.

Split into two distinct groupings, Lass’s bright and shiny adornments range from the Argentum collection’s hand-hammered, geometric shapes made of recycled sterling silver wire to the Natrium collection’s silver necklaces and earrings hung with one-of-a-kind fossils, sharks teeth and semi-precious stones.

“They both have their distinct personalities, but the common element between the two is the forging,” explains the Lower Haight resident, who has honed a signature striking technique that gives her work its highly textured, glimmering finish.

Lass gets more out of her hard-hitting approach than pretty results.

“I really enjoy hitting metal with a hammer. It’s really satisfying,” says Lass, a graduate of the Revere Academy of Jewelry Arts and the Women’s Initiative.

A former graphic designer, Lass set out to turn her jewelry pastime into a full-time business last year just as the economy started to tank. Was she scared about the decision? Yes. Did that stop her? No way.

“For me, there’s nothing more exhilarating than holding in my hands what was once just an idea in my head. Sometimes I can’t believe it took me this long to ‘find’ jewelry, as it’s this perfect blend of craft, design, science and fashion. It was staring me in the face for a while and I just wasn’t listening,” she says.

But listen she did, and she’s not the only one taking notice. In July, Lass was selected as a Top 10 Copper Circle Finalist in a national artist grant competition for emerging designers sponsored by Halstead Bead Inc.

This week marks Lass’s debut at The Mission Statement, a local boutique showcasing the work of independent jewelry and apparel designers for men and women. She’ll be there in person tonight during the shop’s monthly Meet the Designers event. Stop by between 6 and 9 p.m. to mingle with Lass and the shop’s other new label, Venn by Zara Franks. All store merchandise will be 20 percent off during the event, and Lass will have a selection of fossilized sharks teeth and special stones for shoppers seeking custom creations.

For more about Lass, visit her online via her web site, pop into her etsy shop or follow her on Twitter.

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Vous Devez Voir: Lorian Lindsay Debut Collection

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As much as we’d often like to while away the hours ensconced in the sweetly-scented safety of our boudoirs, life tends to make that endeavor a little difficult. But thanks to the newly launched debut collection from San Francisco designer Lorian Lindsay, we can at least take some of that sultry appeal with us when we head out and about. Inspired by antique French boudoir scenes and Art Deco paintings, the collection of dresses, pants, tops, coats and accessories roves from party-ready dresses in pink silk to ultra-versatile slim-fitting pants in stretch silk crepe.

“I try very hard to provide my customers with a product that is not only contemporary, feminine and fresh, but also environmentally conscious and impeccably made,” the South Lake Tahoe native and Academy of Art alum tells us.

Lindsay puts an emphasis on high-quality fabrics, such as naturally organic silk, Italian wools and faux suede. All production and manufacturing takes place in San Francisco.

Standouts that caught out eye include the a high-necked coat in metallic wool, the raw silk and suede shirt dress (first image above) and a very on-trend necklace boasting fall’s ubiquitous tassels.

Stay tuned for more from Lindsay, whose work will be popping up at local trunk shows this fall. For orders, contact the designer directly via her web site.

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How Do You Do, Jasmin Zorlu?

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Plenty of people spend years striving to stick that special feather in their caps. An easier route? Head on over to San Francisco milliner Jasmin Zorlu, whose sculptural creations have been topping the tresses of local fashion fans since the designer settled for good in the City by the Bay in 2004. With fans that range from Erykah Badu (she once commissioned three Molecular Mermaid Hats) to Barneys New York, Zorlu has spent recent years designing hats and bags for Bay Area hat company Goorin Brothers, working on her own collections inspired by the 1920′s-40′s and scooping up honors like Best Accessory Designer from this year’s San Francisco Fashion Awards. Next up for Zorlu is a men’s collection of caps constructed from rescued men’s wool suiting fabric, due out this fall.

You can keep up with Zorlu on her blog and peruse her work in person at this Friday’s Show Me a Hat Show, Sugar!, a hat-centric event showcasing San Francisco’s wealth of millinery talent. In the meantime, read on for our recent chat with Zorlu, in which she dishes on her forthcoming collection, unveils her love for Myrna Loy and reveals her secret hip hop career.

If you could magically place one of your creations atop the head of one person you’ve never met – living or dead – who would it be and why?

Myrna Loy. She wears the most amazing hats in the ‘Thin Man’ movies.

Tell us one thing we’d be shocked to find out about you.

I write, memorize and perform spoken word with a hip hop tempo here and there. I’ve experimented with making tracks in Garageband. You can hear some of my work here.

We hear you’re working on a new collection. Give us the details.

I’ve been amassing a collection of men’s wool blazers that are slowly taking over my closet. I’m working on an eco line of men and women’s soft caps from them (with a few styles of bags!). I’ve been making hats out of rescued cashmere sweaters for nearly 3 years now and am excited to use a new material that is gentle on the Earth and sustainable too! I can sell these hats at less expensive price points in a response to the economy. Plus, you can sit on them, let a friend wear them and then wash them!

We love the beauty-marked mannequin modeling the hats in your etsy shop. Is there a story behind her? Does she have a name?

Lucy came into my life in 2001 on the hippest street in Brooklyn: Bedford Avenue in Williamsburg, Brooklyn. She’s half human, half mannequin, actually.

You describe your hats as sculptural headwear. What are some of your favorite sculptural elements included in your recent work?

I’ve been making cocktail hats inspired by aquatic life and quantum mechanics lately. Finally I’m getting into wedding hats for the avant-garde bride. I’m creating them out of horsehair (100 percent nylon) combined with rescued nylon mesh fruit bags, handmade abalone shell buttons and feathers.

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Pardon us, sometimes we get confused. Can you educate us on the ways a haberdasher, milliner and hatmaker are different?

To me, a Haberdasher is an antiquated term for a person who sells men’s clothing. A Milliner is a person who designs, makes and sells hats primarily for women. A Hatmaker is a person who makes and sells hats. Depending on who I’m talking with, I will call myself a milliner, hat designer or hatmaker.

Seniors are familiar with the term. So are the English, since it’s a strong artform there. A lot of people aren’t familiar with the term “Milliner” or “Millinery.” Millinery refers to the art of hat design. When I was in high school in Iceland, I wanted to be a fashion designer. By some crazy precognition, I made a joke to the school paper that I wanted to be a “Milliner” since I had just learned the word and thought that sounded cool. They printed that I wanted to be a “Millionaire.”

What do you find to be the biggest challenge of being a fashion designer in the San Francisco Bay Area?

You can’t be insular if you want to grow your wholesale business. You need to get yourself to New York City and Los Angeles to show your line. Or get a sales rep or showroom in those cities.

On a Sunday afternoon when you were otherwise unencumbered with work and chores, where would we find you?

In nature! At the outdoor Mission pool swimming or in Golden Gate Park biking.

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Digital Summer

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