We always thought shapewear was a wee bit embarrassing. ‘Cause nothing kills the mood quite like a spandex tube the color of nude pantyhose suddenly arriving on the scene of what might otherwise have been the ramp-up to an evening of unbridled lurve.
So you can probably imagine that we were most intrigued by Yummie Tummie, a California-based company that puts some sexy in its shapewear. It’s no accident that we refer to “the sexy” at this juncture. Yummie Tummie founder and designer Heather Thompson, whom we had the pleasure of meeting a few weeks back while she was visiting the City by the Bay, spent several years working right alongside P. Diddy, the man we credit with popularizing “sexy” in its previously non-existent noun form.
But we digress, as often happens on a Friday. Back to the point. We dig Yummie Tummie’s approach to keeping the curves in check (hello, animal print), so we’re giving away a $100 credit to the online store to one SF Indie Fashion reader. To win, leave a comment in response to this post by midnight on May 8, 2009 (next Friday). We’ll randomly select one winner the following day. Good luck!