Werd to Your Mumz


I dunno where you are, but I’m in San Francisco, and it is some kinda gray outside today. Not to mention that it’s the first day of the week. And both of those things together equal muh-ay-jor blah. Exactly the sort of day and the sort of mood that calls for Mumz the Werd, a new line of t-shirts and apparel from designer Arthur Roberts and Jordan Freda, an indie film maker and visual effects artist. ‘Cause if these shirts don’t wake you out of your mid-day Monday mental snoozefest, then pretty much nothing gonna.

Officially launched on July 4th, 2008, these independent-minded indie fashion folks emblazon their men’s and women’s shirts with space-age characters created using 3D gummy inks that not only stand up slightly from the fabric, but also glow like crazy near black light. (Yup, black light. Remind me to tell you the story of when I tried to give away a black light for free on craigslist. This is something no one should do, unless, of course, you enjoy getting emails from really bored stoners with no money and creepy people who want your black light to identify cat pee marks on their upholstery.)

My fave part of this underground line? The little “X” across the characters’ mouths. I asked Jordan about them. I liked the answer, so I’m puttin’ it here:

Ah, being a mum or mumster – It’s a bit symbolic. Growing up, Arthur and myself were rather voiceless and not the “cool kids,” and the Xs over our character’s mouth and on our mouths in some of the modeled pictures were derived from people not listening to us or taking us seriously. I would imagine regardless of who you are, at some point in your life, you’ve shared a similar feeling of voicelessness. Being a “mumster” is about not getting sucked into the negative things around you, not bring afraid to be vibrant, heard and just being proud of who you are while continuing to enjoy the fun things in life: music, friends, good times.

‘Nuff said.

  • Yvonne

    Finally! Great fashion with a design that makes a statement I can relate to! Love it!