Indi Denim: Conclusion (Dangerous Curves Ahead)


Warning: certain of the images you are about to see contain disturbing material. In fact, I would even recommend reading this post on an empty stomach, perhaps with a friend or loved one nearby for comfort. Because what you are about to see is not pretty. I am personally still recovering (as is my injured muffin-top). Perhaps I shouldn’t be so disturbed, because it’s my pasty white stomach and borderline cameltoe (there, I said it) that I am about to show you. And I should probably be comfortable with them by now. But you, well, that’s another story. You didn’t ask for this. And for that, friends, I am truly sorry (not that you didn’t ask, but that you have to suffer through this viewing). But once I begin an investigation, I don’t stop until the mission is complete.

As you may know, about a month ago, I decided to try out Indi Denim, an East Bay company promising $135 custom jeans cut to customers’ measurements and designed according to their specifications. For background, you can read my two previous posts on the ordering process:

Indi Denim: Part 1

Indi Denim: Part 2

Last week, I finally received my jeans. They arrived on Wednesday June 25, just shy of a month after I placed the order on May 31. They were neatly packaged and arrived carrying all the details I’d requested (back pocket flaps, distressed edges, etc.):



But the fit. Oh, man. It was terrible. I’d taken each measurement several times using a dressmaker’s tape measure, so I was surprised at how off it was.

Against my better judgment, I now reveal to you the tragi-comedy that ensued as I stepped into these jeans:


I know. You can say it. Oh MY god. As my husband said with his characteristic matter-of-factness, right before shielding his eyes, “The fit is not good.”

Next up, my impression of Bret Michaels, only without the massive unit. Just check out this pick from Rock of Love 2, and I think you’ll get what I’m sayin’.


I would show you more, but they are really embarrassing. So I won’t. Because I am not sure my fragile self-esteem can recover from knowing that tons of strangers have seen my denim-swaddled crotch region in this compromised state (or any state, for that matter).

To be fair to the folks at Indi Denim, they do offer customers the option to reorder for free, but I didn’t feel like expending the energy to re-enter all my measurements, fit choices and specifications. On top of that, I wasn’t that impressed with the fabric. So I’m returning them to the company, which does offer a refund within 30 days, minus the cost of shipping.

And that, folks, is all I have to say about that.

**Update: Please check out all posts in this series**

Indi Denim: Part 1

Indi Denim: Part 2

Indi Denim: Conclusion

Indi Denim: The Next Chapter

Indi Denim: The Final Chapter (Plus Free Jeans for You)

Announcing: Indi Denim Contest Winner

Indi by Appointment Launch Party

  • Wow. That is pretty bad! At least you can get your money back, but it’s sad that you waited so long for something so off. And I agree with you that it’s disappointing that they’re made outside the US too.

  • Yup. There I am in all my glory!!

  • crystal g.

    OMG, I have been waiting for this post from you and what a disappointment!! That is terrible terrible..I don’t wanna make this worse, but I have seens many other reviews from people that have ordered from other custom jeans site like makeyourownjeans or ujeans or mejeans, many said they never got their money back. So make sure you keep asking for your refund.

    I am sorry about this terrible pair of jeans and thank you very much for sharing your experience.

  • tricia s

    I’m sorry yours turned out so bad. My friend also ordered a pair. They needed a little fine tuning, but they are her favorite pair of jeans. This seems to be a good company, their customer service was really responsive. Sometimes we’re so jaded from being screwed by companies that we don’t believe anyone anymore. I’d recommend sending your photos and info to their customer service department so they can learn from their mistake, and figure out why yours turned out so bad.

    Call me pollyanna, but I think they’re trying to offer a good product, and they only way they can get better is to have the chance to learn from customers. We always learn more from our mistakes than our successes.

  • Robyn

    Did you ever get your money back????? I just ordered a pair and I am freaking out????

  • I did – I just returned them, and they credited my card within a week. So I wouldn’t worry about that being a problem…

  • Debbie

    Thanks for this post….and for being brave and posting the pictures too. I was going to order, but now I’m not so sure.

  • Krystal

    Hi, I was just wondering what leg style you chose? Is that the straight or bootcut option? Thanks

  • Stephanie

    I’ve been curious about IndiDenim, and Im so glad I came across your post. What did you think of the fabric and construction quality. Did they feel like jeans that would last?

  • Casey

    At first I was excited that there were options out there for custom jeans…then I saw some extra bad reviews of–and I became wary. Your case is the icing on the cake. It appears one cannot order a custom pair of jeans from any company online (or any I have found PERIOD) that has any level of consistency in their customer satisfaction level. It appears, the whole custom jeans thing, cannot be done.

    Thanks from the bottom of my heart! (YOU just saved me $65-$150 bucks!)

    Love the post,
    Casey from Alabama

  • We’ve gotten so many comments on this post and experiment, and we’re certainly glad people are able to use us as a resource for information.

    That said, it’s important to keep in mind that the experience I had was just one of many – and I didn’t re-order my jeans – and that’s an option the company offers free of charge (i.e. you don’t have to pay more for a second/refitting).

    I’m headed into the company’s offices next week to try their new body scanning technology, which is supposed to guarantee a perfect fit – I’m optimistic about it and will definitely report on it afterwards.

    In the mean time, let me just reiterate that, while the jeans did not fit me on the first try, the overall quality of the denim was fine (not super high-end, though) and that I did get a refund easily within a matter of days…

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  • Michelle

    How did your body scan go? Did you order a pair of jeans?

  • Nancy Parker

    I’ve tried and have found great success, read about them in Instyle Jan 09 editon

  • I did order a pair of jeans after getting the body scan – I haven’t received them yet, but will certainly write about them once I get them….

  • melba toast

    Lady, your lily white stomach just saved me $135 and 4 – 8 weeks.

  • Can’t wait to see how the new jeans from the body scan turn out. A couple of years ago a Levi’s store in NYC was offering the same body scan thing, except they weren’t offering custom jeans, so it basically just told me what size in Levi’s I should wear, which I already knew (small, small, small…and short).

    Am NOT going to go to checkout with my newly designed Indidenim now. Thanks for the review.

  • Sarah

    I was just about to enter my credit card number to order a pair of Indi Denim jeans, but before I completed my transaction, I decided to check out reviews. Yours was the first I found. Not only did you save me $145, but you also gave me the best laugh I’ve had in a long time! I had tears streaming down my face, when I finally reached the photos of you in your custom jeans after the build up. Thanks for risking humiliation in order to spare the rest of us big bucks and our own humilation.

  • leslie

    Did you ever get the jeans!  My daughter simply cannot wear regular jeans and we were just going to order too when we found your review! 

  • Mary Lou

    I had INCREDIBLE luck with, and I can’t buy jeans off the shelf, period!  I ordered Soma fit jeans from them in November and received them like clockwork a month later.  They were snug in places, but I simply placed them on top of my only good fitting pair of jeans and submitted the difference in measurements in the waist and hips.  I received my re-order about a week ago, and they couldn’t be ANY MORE PERFECT!  My mother-in-law commented that they took 15 pounds off me.  Love the denim (Dhunga), love the cut.  It’s literally a dream come true and a God-send since the ONLY other jeans that fit me (Cruel Girl Madison) were discontinued.  I have a tiny waist and “prominent” butt.  I highly recommend the jeans and the company – just be prepared to re-order.  Note that they take much more precise measurements on the re-order and can really fine tune them through that process.  You can adjust every aspect of them by + or – 1/2 inch.  Can’t wait to re-order my next pair!

  • lookingforperfectjeans

    Thanks for this review.  I was just on the website.  I ordered some jeans from PZI and they fit alright.  not the best.  I think I need to design the perfect jean.  I think I can do it.  hmmmm.  Anyhow, thanks for the review. 

  • There will be soon an english version of DMJ.

  • kait

    I am in Canada and have had a similar experience! I went to a location where stylist were taking measurements and making recommendations for ordering indie denim…well 8 WEEKS later (after a promised 4-6) I got my jeans that came nowhere close to fitting they were HUGE!!!! The denim felt awful as well. I asked for a refund and they basically begged me to do a refit so I did with the promise that it would only take 2 1/2 weeks….well another 5 weeks later…no jeans…no refund and the company is being a real pain! So I would warn anyone about ordering indie denim!!!!!!